Building Local Awareness

1
Building Local Awareness

• Getting Others to Know You
• Jean Campbell
• National Organization for Rare Disorders (NORD)
• Sturge-Weber Foundation Conference
• July 22, 2005, Hershey PA

2
Have a Game Plan

• Make a reasonable list of what you wish to
  achieve
• Give yourself a time frame in which to accomplish
  it
• Define your target audience
• Enlist the help of others
• Decide on the activities/promotions
• Put it in action/ Review the results

3
So Whats Your Goal?

• Bring awareness for the Sturge-Weber Foundation
• Educate others about this condition
• Identify new revenue sources
• Keep Sturge-Weber in the forefront of your local
  area

4
Finding the Time

• Be realistic about your time.
• Dont be a martyr---enlist the help of others!!
• Budget time carefullyRome wasnt built in a day!
  
• Did I say to designate responsibilities?
• Chose the venues that are easy to handle-KISS
  method
• Get others involved-the more the merrier!
• Coordinate with other local organizations/schools
  to avoid conflicts of datesfollow the good
  neighbor policy.

5
Your Audience is Right In Front of You

• The Obvious
• Family
• Friends
• Co Workers
• Relatives (close and long lost)
• Neighbors

• The Others
• Friends of Friends
• Residents in your Community
• Uninformed Co- Workers
• Anyone you havent spoken to yet
• Supporters of related causes
• Healthcare professionals

6
Setting Your Sights on Finding the Donors! Who
is going to give to my organization?

• Individuals are the most philanthropically minded
  sources of revenue for charities.
• Corporations have created various giving policies
  to accommodate their mission and commitment to
  charities.
• Private, Community and Family Foundations are
  established to support a specific area of
  interest or to extend support to a promising
  charitable program
• Surveys generally indicate that non profits
  receive funds from the following sources
• 39 from Individuals (e.g. dues, fees)
• 31 from government sources
• 18 from private sources (corporations,
  foundations)
• 7 from other sources
• 5 from endowments or interest earned

7
One person tells another personwho tells another
person..

• Everyone has their own reasons for making a
  charitable donation
• Makes them feel good---improving the lives of
  others
• Its personalhas a connection to the cause
• Admires the work that the charity provides to the
  community
• They are a volunteer or on the board of directors
• Like to be patted on the back!
• Looks good on their resume
• Doing it to please others
• Needs that tax deduction
• They have been asked!

8
Profiling and Prospecting Individual DonorsSo
who are these people and how do we meet and keep
them?

• There is no such thing as a one size fits all
  donor
• There is a getting to know you process
• Its all about cultivation making the
  connection doing your homework
• Recognize their interests keep them in the loop
  communication
• Respect their opinions and privacy!
• Do a bit of googling. Reading newspapers,
  magazines
• Remember Moms Rule Treat others as you wish to
  be treated
• Always say thank you even if they say no

9
How Do Individuals Donate?

• General Contributions direct mail solicitations,
  memorial/in honor gifts, end of the year
  solicitations just because giving, manna from
  heaven
• Membership Dues individual, family,
  professional, corporate
• Employer Matching Gift Programdollar for dollar
  on your gift
• Capital Campaign building funds research
  endowments
• Workplace Campaigns United Way, Americas
  Charities, ICA either as a signed on charity or
  a donors choice write in
• Planned Giving bequests, stocks, advised funds
• Special Events auctions, dinners, dances,
  walkathons
• Social Events car washes, college activities,
  bake sales, health fairs, a-thons
• On-Line Giving Auctions pledges, on line
  charity malls, shopping sites
• Cause Related Activities jewelry, apparel,
  accessories, beauty products, home goods

10
Maintaining an Individual DatabaseKeeping up
with the Jones, Smiths, Campbells, etc.

• After identifying donors, keep track of them!
• Create an uncomplicated database to capture
  personal and giving history of your donor
• Keep on the lookout for additional people to add
  to your list
• Your donor database can be the financial
  foundation of your organizationrespect your
  clients and their privacy
• Always remember to say Thank You!

11
Corporations Making the ConnectionLooking for
that win-win scenario

• Many companies have corporate giving programs or
  divisions with specific guidelines. Some even
  have foundations!
• Find the common thread that will tie your
  organizations work to the companys mission
• Build contacts that will help open the door
  board members, clients, family, friends,
• Become visible within your community offer to be
  on a community Speakers Bureau for civic and
  business organizations e.g Chamber of Commerce,
  Rotary
• Connect your organization to a company based on
  product development, use, and research
• Ask individuals on your database to utilize their
  employers workplace giving and matching gift
  programs. Then thank the company for providing
  these valuable services

12
The Doable Dozen
13
Summary 10 Helpful Fundraising Suggestions

• Dont be afraid to ask
• Practice asking on the people that you know
• Share your story with whomever will listen, in
  direct mail letters, with the media
• Brag about your organization and how you do good
  things!
• Keep your asking simple and to the pointthat old
  KISS method
• Do your research
• Find who will make a good donor
• Build your donor base. Ask your donors to help
  you spread the word if they like you they wont
  mind
• Dont get too wordy Make it easy for a donor to
  give you a donation
• Keep your donor database up to date
• and never forget to say Thank You!