Websetters - How To Rank Local Business - PowerPoint PPT Presentation

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Websetters - How To Rank Local Business

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Nowadays, almost all the small, as well as local businesses, rely on the local search engine optimization in order to build their online presence. In this blog post, individual learn how to utilize the marketing strategies in order to rank local business. – PowerPoint PPT presentation

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Title: Websetters - How To Rank Local Business


1
How To Rank Local Business In 2018
www.websetters.in
2
  • Nowadays, almost all the small, as well as local
    businesses, rely on the local search engine
    optimization in order to build their online
    presence. In this blog post, individual learn how
    to utilize the marketing strategies in order
    to rank local business.
  • With the passage of time, the search engine
    optimization has become a crucial aspect of
    enhancing the online presence. Actually, almost
    all local businesses are aware of the fact that
    they need SEO strategies to get found online.
    Hence, the local competition is heating up and if
    your business does not have the top rank then
    take a look at the tips in this article.

www.websetters.in
3
Feed Relevant Information in Your Google my
Business Page
  • Write a solid description of your business and
    also include links.
  • Upload high-resolution images and cover photos as
    well.
  • One should have to add the corporate address that
    is similar to the address on your site and local
    directories.
  • Adding correct contact number is also crucial.
  • Moreover, update the business operating hours.
  • You must have to choose the right categories for
    your business.
  • Also, add some quality pictures of the products
    and services.

www.websetters.in
4
Get Reviews from the Customers
  • Create the Facebook group in your niche
  • After this start funneling consumers in the said
    group
  • It is good to promote the funnel with paid ads or
    free content
  • Try to reach out all the new members of the group
    and ask them for review regarding the free
    content that you give them
  • Always make sure that you respond to the reviews
    on Google My Business

www.websetters.in
5
Develop the Mobile Friendly Website for Local
Search
  • Since the year 2007, the mobile users are
    increasing continuously till now. Hence, the
    mobile-friendly website is one of the ranking
    factors of Google. Just think about it if your
    website is not mobile friendly then how the local
    SEO strategy will work that you use. Not having
    the mobile responsive website means an individual
    is losing many potential customers.

www.websetters.in
6
Online Directories Improve the Local Search
Engine Optimization
  • According to a study, most of the customers use
    the search engine in order to conduct the local
    searches. Fact is, some of the small businesses
    did not have claimed their local corporate
    listing online. Due to this, they can lose a lot
    of opportunities.
  • Hence, it is crucial for individuals to list
    their business on top online directories like
    Yelp. Furthermore, make sure that your business
    NAP is consistent in each online directories. One
    should have to check the spellings before
    publishing for better Google local business
    listing optimization.

www.websetters.in
7
Improve the ON-Page SEO
  • This is another vital local SEO factor for
    getting the higher ranking. One should have to
    add the relevant keyword within the following
    elements of their landing page
  • Title tag
  • Heading tags (H1, H2, and others)
  • Page content
  • Page URL etc.
  • Moreover, adding Google map with the business
    marker into the landing page also help in local
    SEO listings.

www.websetters.in
8
Track the Outcome Regularly
  • It is crucial to track the result in order to
    know what aspects are working and is there any
    scope for the improvement. Instead of checking
    manually, there are lots of online tools
    available for tracking the ranking of each page.
    This will ensure the accuracy of the result.

www.websetters.in
9
Wrapping Up
  • Actually, local SEO is different from the average
    campaign of the search engine optimization. The
    tips to rank local business above will work well
    for low volume businesses. One should have to
    follow these tactics in order to rank their
    business higher in the search engine in 2018.

www.websetters.in
10
www.websetters.in
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