What are stations doing with GA

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What are stations doing with GA?

• Chuck Poulton FolkAlley.com
• Jeanne Griffin WXPN
• Tim Olson KQED
• Bill Swersey WNYC

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Chuck Poulton FolkAlley.com

• Currently experimenting and using Google
  Analytics on two sites
• Folk Alley
• WKSU

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What made you decide to consider using Google
Analytics?

• Seemed like GA would become the standard for
  metrics in public media
• Heard the buzz about Google Analytics and
  understood that it was the direction for IMA

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Tagging FolkAlley.com

• Four sets of tags
• Separate HTTP and HTTPS tagging for each site

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Tracking Code
n.js" type"text/javascript"
 
_uacct"UA-XXXXXX-X"   urchinTracker()

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Secure Site Tracking Code
in.js" type"text/javascript" type"text/javascript" _uacct
"UA-XXXXXX-X" urchinTracker()
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Including the Code
PHP ? ASP
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What have been the positive results of using
Google Analytics?

• Reduction of necessary infrastructure
• No hardware or software to buy or maintain (all
  those problems have gone away)
• Service solution provided by Google Analytics is
  better than a Software/Hardware solution
• Its nice to know which content is being used and
  where traffic is coming from (referrals)

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What actions have resulted from using Google
Analytics?

• No specific changes have been made, but we can
  talk about our sites differently.
• When talking with underwriters, it is possible to
  offer specific numbers describing value
• Reports are very attractive and are downloadable
  in useful formats like PDF

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Jeanne Griffin WXPN

• Using Google Analytics for Almost 1 Year
• Launched 8/2006
• Installed on 4 sites
• XPN.org
• Xponentialradio.org
• Yrockonxpn.org
• Kidscorner.org

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How can I confirm that I've entered the tracking
code correctly on my pages?

• Confirm that tracking code is working
• Is there data
• Reconfirm
• View Source
• Check Reports. Do the nos. make sense?

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Why We Are Using Analytics

• Sophisticated Metrics Tool
• Free
• Exportable Data
• Trends
• Customer Support
• Many options to track data
• Identify bottlenecks
• How visitors are coming to your site

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Challenges

• Few challengesRelaunch April 2007
• Java Script Interference
• Special Promos watch your URLs
• KidsCorner.org (code inserted side nav)
• Kidscorner.org/peace/ (no side nav bar)
• Getting everyone on the same page.

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Be careful that you understand the terminology

• Visits
• Page views
• Unique Visitors
• GEO
• Referrers

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What's the difference between clicks, visits,
unique visits, and unique visitors?

• In the Absolute Unique Visitor report, all of
  their visits for the active date range you have
  selected will be aggregated so that they will be
  counted as a single absolute unique visitor,
  regardless of how many different days they
  visited your site, and how many times they
  visited your site during different sessions.

• Visits indicates the number of unique sessions
  initiated by your visitors.
• Clicks used for tracking ad words

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Report Example
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Total Visits TrendWhat is the data telling me?

• Total Visits by Month

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WXPNWebPropertiesSnapshot
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Actions as a Result of Analytics

• Business Support
• Reports
• Pricing of Underwriting Ads on Site(s)
• Goal turn into revenue opportunities

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Tim Olson KQED

• Using Google Analytics for about 1 year
• Installed on two sites
• KQED
• KTEH

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Bill Swersey - WNYC

• Using Google Analytics since April 06
• Installed on three sites
• wnyc.org
• onthemedia.org
• studio360.org

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Bill Swersey - WNYC
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Bill Swersey - WNYC
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• Questions?