Kentucky Fried Chicken KFC

1
Kentucky Fried Chicken (KFC)
Whitney Lee Wilkins Joanna Bonilla Kristyn Dicke
rson
Martha Hubacher Danielle Dow
2
History

• Colonel Sanders
• How it all started
• Secret recipe

3
KFC Facts

• Over 11,000 worldwide
• Yum
• Worlds largest restaurant company
• Total Pounds of Chicken served per year
• USA.914 million
• International1.00 Billion
• Chickens consumed annually
• USA.351 million
• International.385 million

4
Facilities Chart
International
WorldWide
USA
5
KFCs Strategy

• What makes them successful
• Taste test
• New Items
• Training
• Restaurant Upgrades
• Name Change

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Strategies cont

• Customer Service
• -matches quality of food
• -Service Time/Goal
• 60 seconds

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Strategies cont

• Online Ordering
• 1999, online ordering introduced
• Partnered with Cybermeals, Inc
• Currently available in San Diego
• WWW.KFC.COM

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An eat at home experience

• Portable meals
• Popcorn chicken
• Kid friendly
• Laptop Pack
• More educational than typical fast food toy
• Entertained as well as educated
• Each pack comes with a theme
• Example What do you want to be when you grow
  up?
  

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Advertising and Endorsements

• Jason Alexander,Trista Rehn,Evan Marriott
• Shared screen time in two commercial spots for
  honey BBQ boneless wings in 2003
  
• Annika Sorenstam
• Worlds top female golfer
• Dale Earnhardt Jr.
• NASCAR (Americas fastest growing sport)

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Advertising and Endorsements

• Fernando Arian
• To reach out to the growing Hispanic community
• First ever national Spanish language advertising
  and community outreach campaign
  

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Competition

• Top competitors
• Popeyes
• Has same strategy as KFC
• Boston Market
• Specialize in Rotisserie chicken
• High class atmosphere
• Focus on nutrition

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International Operations

• China
• Currently the leading quick service restaurant in
  China
  
• September 13, 2002
• Grand opening of 700th restaurant in China,
  located in Shenzhen
  
• The first to introduce Western style food to
  China and operate the countries first drive-thru
  restaurant
  
• Currently operates in 150 cities
• It is the largest, most popular restaurant in
  China
  

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Helping The Community

• United Negro College Funds
• Scholarships
• Colonel Kids Charity
• Helps Americas childcare crisis
• 1st corporate foundation to name child care as
  its main cause
  
• Money is raised by giving a percent of each
  laptop pack sold to charity
  
• Commercial Contest
• Reality Craze
• Cash prize!!!!
• http//www.chaseworks.com/kfc/

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Recommendations

• Add more foods to the menu to appeal to health
  conscience consumers
  
• Current slogan, Theres Fast food-Then Theres
  KFC, can be changed to something more
  appealing.
  
• Add a dollar menu to keep up with other fast food
  restaurants.
  
• Breakfast foods!

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