Building the Dream Goal

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Building the DreamGoal
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Building the DreamCampaign Giving
Levels(Individuals and Corporations)
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Contributions
As of 10/31/08 2.9 million in contributions
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Building the DreamFocus Areas
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Strategies to Counteract Market Downturn

• Patience
• In it for the long term
• Increase Contact
• More travel
• More stewardship/cultivation
• More feet on street?
• Focused Marketing
• Phonathon
• Individuals
• Corporate

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Strategies to Counteract Market Downturn(cont)

• Individual Donor Strategies
• Annual gifts multiyear
• IRA Required Minimum Distribution (RMD)
• Emergency Economic Stabilization Act of 2008
• Extending pledge periods
• Planned/deferred gifts
• CGAs with guaranteed payouts
• Estate gifts
• Corporate Giving Strategies
• Annual gifts multiyear
• Extending pledge periods
• Pay-for-performance concept
• Naming opportunities
• Other
• At least two transformational asks