Pr

1
From the consumer side
Gilles Fontaine g.fontaine_at_idate.fr
2
Competition for audience and multitasking
Time spent on the internet (h/week)

• Mastering content consumption

Internet TV consumption (France -h/week)
Surfing while listening to the radio/Watching TV
Source  IDATE, Enquête Use IT 2006
Source  IDATE, Enquête Use IT 2006
3
drives interest for on-demand
Interest for customising TV schedules
Interest for SVOD
Source  IDATE, Enquête Use IT 2006

• Time-shifting rather than VOD

Source  IDATE, Enquête Use IT 2006
4
Massification of P2P ?
Who downloads ?
Number of downloaders
Source  IDATE, Enquête Use IT 2006
Source  IDATE, Enquête Use IT 2006

• P2P still growing, beyond teen-agers

5
From P2P to egocasting
Market shares of video sites in the USA (2006)

• From P2P to YouTube and IM

Mise à disposition de contenus sur Internet
Source Hitwise
Source  IDATE, Enquête Use IT 2006
Source  IDATE, Enquête Use IT 2006
6
Multiple screens and mobility
Teen-agers digital household
Screens per household
Source  IDATE, Enquête Use IT 2006

• Personal content on personal terminals

Source  IDATE, Enquête Use IT 2006
7
drive the digital home
The digital home scenarios
Source  IDATE, Enquête Use IT 2006

• From FMC to multi-platform content distribution

8
Not a teen-only trend
Music download usage
Internet
Source  IDATE, Enquête Use IT 2006

• No disruption between teen-agers and adults
  usages

9
The risk of content depreciation
Teen-agers and music
Source  IDATE, Enquête Use IT 2006

• Content market or access market ?