Argos

1
Argos
2
Role for Advertising Impressions created
Argos Colour
Argos Mono
Argos Colour
Argos Mono
3
Action taken after seeing Ad
4
Millward Brown Involvement diagnostics

5
Distinctive
5
-4
Involving
Interesting
5
9
Soothing
Disturbing
13
Pleasant
Unpleasant
Gentle
Irritating
Weak
Boring
-4
-9
Dull
-9
5
Role for Advertising Impressions created
6
Action taken after seeing Ad
7
Millward Brown Involvement diagnostics

-6
5
Distinctive
Involving
Interesting
Soothing
Disturbing
Pleasant
Unpleasant
Gentle
Irritating
Weak
Boring
Dull