HR 2.0

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HR 2.0

• Using dotcoms to help achieve your
  organizations goals

Presented by Ward Komers GovernmentJobs.com
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News Flash

• WASHINGTON, May 5 The surging economy pushed
  the nation's unemployment rate down to a
  three-decade low of 3.9 percent in April as
  340,000 workers found jobs. The jobless rates for
  blacks and Hispanics plunged to record monthly
  lows.

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Internet Facts

• 177 million Americans will be online by 2003. 63
  million surfed in 1998 81 million did in 1999
• 525 million will be spent advertising online in
  2000
• Total online job postings 28.7 million
• Portion of the print classified-ad budgets for
  recruitment spent online in 2003 20 percent
• 82 of college graduates will use the Internet to
  search for a career
• Effective Internet recruiting strategies reduce
  time-to-hire and can save 6,000 per recruitment

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Its a Seller's Market for Talent

• Job seekers can shop for
• The right boss
• The right colleagues
• The right environment
• How are you going to prove that your organization
  is worthy of their talent?

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Question 1

• What is your Internet recruiting strategy?
• What?
• We post openings on our site
• We advertise on our site and the major job boards
• We advertise on our site and the major job boards
  and accept online applications/resumes

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Keys to Effective Internet Recruiting

• Get Eyeballs for your ad
• Describe the position in an enticing way
• Describe monetary and non-monetary compensation
• Convey your organizations culture
• Streamline the application process for job seeker

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Internet Ad Tips

• Use a job ad template
• Job Title
• Organization
• Job Description
• Requirements or Qualifications
• How To Apply
• Keywords
• Spice it up!
• Write ads that sell!

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Ad Comparison

• Accounting Clerk-Public Sector
• 2 pages, 1,545 words, 8,320 characters
• Accounting Clerk-Private Sector
• ¼ page, 162 words, 1,105 characters

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The Challenge

• Ask leaders what their biggest challenge is, and
  you get the same answer finding, attracting, and
  keeping talented people. Ask talented people what
  their biggest career challenge is, and you'll
  hear the same refrain finding good people to
  work with - and to work for.
• SOURCE Fast Company, Issue 19 Page 124

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Mission Makes a Difference

• When it comes to attracting, keeping, and making
  teams out of talented people, money alone won't
  do it. Talented people want to be part of
  something that they can believe in, something
  that confers meaning on their work and on their
  lives - something that involves a mission.
• -Xerox Parc guru John Seely Brown
• SOURCE Fast Company, Issue 19 Page 124

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Corporate Culture
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Question 2

• Complete this sentence. Our Web site
• Oh, I hate spiders!
• Was developed a few years ago and hasnt changed
  since
• Was developed recently and is updated as needed
• Was developed recently by a professional Web
  development firm and provides job seekers with
  compelling information about our organization and
  is updated frequently

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Tips for a Great Web Site

• Convey your culture
• Build a relationship with visitors
• Five key components
• Speed
• Design
• Navigation (use the three click rule!)
• Content
• Functionality

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Question 3

• Do you engage in conversation with potential job
  applicants?
• Do you mean all of them?
• No, we dont
• Yes, we tell them where to drop-off their
  application
• Yes, we encourage applicants to contact us so
  they can learn more about our organization and
  the job

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One-to-One Recruiting

• Include the name of the recruiter on all ads
• Invite candidates to contact you personally
• Show genuine interest in candidates

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Question 4

• Does your organization have sacred cows that
  hamper your recruiting efforts?
• Yes, I like milkespecially chocolate!
• Yes, there are many steps to our recruiting
  process
• Not really, I can usually start recruiting within
  two weeks of the position request
• No, I can start recruiting within two days of the
  position request

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The Application Process

• Eliminate any unnecessary steps
• Accept applications online
• Notify applicants that youve received their
  application
• If you are having difficulties filling a position
  then proactively search resume databases

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Automate the Process to Manage the Needs of the
Organization

• Automate everything possible!
• Streamline your hiring process. This allows you
  to spend more time
• Recruiting!
• Learning the concerns/needs of the hiring
  department/manager
• Nourishing your organizational culture
• Dealing with the qualitative issues within your
  organization

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HR Mission Statements

• Our purpose is to hire the best candidate in the
  shortest time and in the most efficient manner.
• To assist departments in developing and
  maintaining a high quality workforce, enabling
  them to provide critical services to the public

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Question 5

• Whats your mission?

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Resources

• Internet recruiting advice
• Recruiters Network - http//www.recruitersnetwork.
  com/
• Electronic Recruiting Exchange -
  http//www.erexchange.com
• Job site builders
• GovernmentJobs.com - http//www.governmentjobs.com
  /
• Webhire - http//www.webhire.com
• Hire.com - http//www.hire.com
• Hotjobs.com - http//www.hotjobs.com

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Copies of the Presentation

• This presentation will be available for download
  Monday, May 15, 2000 in the HR KnowledgeCenter at
  www.governmentjobs.com

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Demonstration