Title: Industry Governance Review: The Road to Recommendations
1Industry Governance ReviewThe Road to
Recommendations
- February 12, 2008
- Doris Ludlage and Freda Molenkamp-Oudman
2What is the Industry Governance Review?
- Began as the review of the Marketing of
Agricultural Products Act (last reviewed in 1987) - The agricultural industry is a complex system
- Solutions are found collectively in policy,
legislation, cultural shifts, clarity of roles,
organizational structures, processes, and
leadership
3Outcomes of the Industry Governance Review
- Increase meaningful dialogue, coordination and
integration of efforts between industry, Boards
and Commissions, other organizations, government
and other stakeholders - Co-create Recommendations for an enabling
legislative and regulatory framework, and for
effective governance practices and policies - Translate Recommendations into clear strategies
with concrete action plans - Enable industry and governments ability to
think, manage and act strategicallytogether
4Overview of Process
- March 2, 2006
- Kick off Meeting
- Introduced as MAPA Review
- November 16, 2006
- Broad Industry Workshop
- Minister introduced it as the Industry Governance
Review - January June, 2007
- Consultations with 20 Agricultural Boards and
Commissions - Consultations with 21 industry organizations
- May 2007
- Study tour of Manitoba-based and national
industry organizations
5Overview of Process
- July/August, 2007
- Summer Regional Meetings (clarify and confirm)
- Cross-commodity discussions (shared learnings and
solutions) - Evaluated governance practices and models from
other jurisdictions and industries - October 2007
- Study tour of Ontario, Quebec and national
industry organizations - November 23, 2007
- Industry Working Session with agricultural
leaders - Creating solutions and directing the pace of
implementation - December 2007 March 2008
- Co-create Recommendations for Ministers
consideration and approval
6Overview of Process
- April May, 2008
- Finalize Recommendations
- Effective Governance Practices and Policies
- Enabling Regulatory Framework
- May 2008 April 2009
- Draft, consult and finalize required regulatory
and/or legislative changes - May 2008 ongoing
- Implement effective governance practices and
policies in partnership with stakeholders
7What made this process effective?
- Respect and attitude
- No pre-determined solutions
- Industry-driven
- Active and meaningful engagement
8What made this process effective?
- Engaged non-traditional participants
- silent majority
- Youth
- Other value-chain players
- Other jurisdictions and industries
- Facilitated cross-commodity discussions
- Engaged industry on their turf
9What made this process effective?
- Communicate, communicate, communicate
- Variety of mediums
- Frequent and regular
- Consistent limited key messages
- Welcome diverse opinions
- Building trust
- Co-create ideas, solutions, implementation
strategies, etc
10What made this process effective?
- Involved Councils producer members
- Utilized AF staff throughout the process
- Forward-looking solutions-focused
- Continually confirmed/verified messages and
learnings
11Personal Perspectives
- Transition from defensive status quo to exploring
new solutions - Meaningful engagement robust solutions
- Fearless self-evaluation drives us to
continuously improve - Building trust enables us to overcome
long-standing issues
12Key Learnings -Boards and Commissions
- Depth and breadth of leadership
- Disillusionment fosters disengagement
- Limited vision and implementation strategies
- Reactive vs. proactive
- Commodity-focused
- Competing priorities
- Confused roles and responsibilities
- Duplication and inefficiencies
13Key Learnings Marketing Council
- Responsibility to lead and model the way
- Timely responses required
- Mentor and encourage
- Fishing pole vs. fish
- Lead by example effective governance practices,
models, policies, processes, attitudes - Engage cross- industry dialogue
- Co-create solutions
14Key Learnings Government
- Industry and government visions need to be
aligned and shared - Enable and support industry
- Important role to play but this role is evolving
- Pre-determined solutions dont work
- Respect and trust all players in the industry
- Less telling more listening
- Courage to do the right thing
15Solutions for Moving Forward
- Co-create visions for agricultural industry
- Meaningful and respectful engagement between
industry and government - Agree on roles and responsibilities
- Enabling legislation and SMART regulations
- Skill development and mentoring
- Utilize results from producer survey
- Be accountable
- Support agriculture as a business
161. Co-create visions for agricultural industry
- Build synergies between the skills and resources
that both industry and government bring - Identify measures that both industry and
government can contribute to
17 2. Meaningful and respectful engagement
between industry and government
- Listening
- Meaningful Engagement
- Regular forums to identify and discuss key issues
- Utilize input and engagement in decision-making
processes
183. Agree on roles and responsibilities
- Identify key players and their areas of focus
- Clarify perceptions and expectations about
roles/responsibilities - Identify skill sets/mandates/abilities required
for roles/responsibilities - Agree and implement
194. Enabling legislation and SMART regulations
- Allow those who want to run today run and those
who would rather walk, walkand DONT penalize
the walkersthe runners will be rewarded for
their ability to run - Flexibility
- one size does not fit all
- Differing industry size and maturity
- Enabling legislative/regulatory framework that
encourages self-regulation where appropriate - we are competent people and need to be trusted
to make the right decisions provide us with the
framework in which we can operate and we will
sort the rest out
205. Skill Development and Mentoring
- Learning Opportunities
- Effective board governance practices
- Policy development
- Strategic planning
- Leadership (age 6)
- Effective communication
- Industry Engagement
- A needs assessment (producer survey)
216. Utilize results from producer survey
- Understand producers needs and expectations
- Practice change, vision shift, attitude
adjustment - Adjust programs and services to meet the
identified needs - Establish benchmark for on-going improvements and
alignment with industrys needs
227. Accountability
- Agree who is accountable, to whom and how impact
will be measured - Results-oriented vs. activity-based
- Opportunity for 360 Feedback
238. Support agriculture as a business
- Policy Review
- Taxes
- Benefits/Incentives/Programs
- New entrants, succession planning
- Practices
- Definitions
- Planning (business, risk, financial, succession)
- Language/Communication
- Public perception
- Farming is a profession
- Paradigm shift from farmer to agri-business owner
24Next Steps
- Industry Governance Review Recommendations
- Industry feedback
- Council approval
- Minister approval of regulatory framework
- Minister endorsement of effective governance
practices and policies - Cabinet Policy Committee
- 2-pronged Implementation
- Enabling regulatory framework
- Effective governance practices and policies
25Questions
- http//www1.agric.gov.ab.ca/department/deptdocs.n
sf/all/apmc11475