CF Newspapers

1
CF Newspapers

• Presented to PSP Mgrs Conf.
• May 3, 2006
• By Marion Grobb, DComm

2
CF Newspapers provide

• Information required by the Defence Team and
  their families to enhance their quality of life
• News not readily available from other sources
• Information on CF rules, regulations and
  activities
• CFN Policy approved by NPP BoD April 11, 05

3
18 CF Newspapers 93,000 circulation

• Bagotville 2,500
• Cold Lake 3,000
• Comox 2,100
• Esquimalt 5,000
• Greenwood 5,900

• Kingston 5,000
• North Bay 1,000
• Shilo 3,000
• St Jean 3,500
• Suffield 2,000
• Trenton 3,200
• Valcartier 5,000
• Winnipeg 3,800

• Borden 7,000

• Petawawa 7,700

• Edmonton 10,000

• Gagetown 13,000

• Halifax 10,000

4
Internal Communication Tool

• Non-Public Property (NPP) activity
• Published under COs authority
• Managing editor appointed by CO
• 14 through PSP
• 4 with PAO

5
Management of CFN
PAO contracts production and ad sales

• Edmonton
• Gagetown
• Kingston
• Suffield

PSP contracts production and ad sales

• Bagotville

PSP manages production and ad sales

• All others

6
Local Responsibility

• Managing Editor
• Advertising sales
• Determine content of paper
• Management of resources and production
• Liaise with PAO

• Local PAO
• Editorial advisor
• Submit articles from all units on base

7
National Responsibility

• CFPSA, DComm
• CFN policy
• Training Annual conference
• National advertising
• ADM (PA)
• Editorial policy
• CF articles (DNews)
• Technical advice

Source MW Policy
8
8 National ad sales Participants

• Cold Lake
• Comox 
• Esquimalt
• Halifax

• Petawawa
• St Jean
• Valcartier
• Winnipeg

9
National ad salesRevenues

• 2004/05 143,640.
• up 40 from 2003/04
• 05/06 145,582.96

Source CFNA Treasurer
10
CFN production agreements

• CFNs produced by a third party cannot take part
  in National sales.
• DComm (with CFLA) preparing standard supplier
  agreement to allow third party to participate in
  national sales

11
Working with NPF Accounting towards

• Standardization of General ledger
• Full sets of financial statements
• Full financial reporting
• Analysis and management report requirements
• - Cash flow statement
• - Collections effectiveness

Source DAPS April 06
12
Canadian Forces Newspapers

• Financial Results FY 03/04 FY 04/05 FY 05/06
• Revenues 2,486,700 2,807,300 2,979,712
• Expenses 2,926,200 3,012,800 3,274,631
• Profit (Loss) (439,500) (205,500) (294,919)
• Significant costs included
• in expenses
• Salaries 1,649,100 1,739,300 1,805,786
• Printing/Publishing 601,800 591,300 647,200
• Commissions 258,100 179,200 247,705
• 2,509,000 2,509,800 2,700,691
• Percentage of total expenses 86 83 82

13
Readership survey

• Conducted in May 05
• 944 national respondents
• 57 Male
• Average 41 yrs old
• 74 Married, 50 with children
• 60 with post-secondary
• 64 Household income _at_ 60K

14
Top 5 Favourite Features
1) 59 of respondents
DND news Unit profiles
2) 47
Sports
3) 45
Calendar of Events
4) 42
Health Classified ads
5) 37
Retail ads
15
Updates / Whats next?

• Engaging CFNs to communicate educate
• New Comm plan to promote CFNs
• National web page on CFPSA site
• Readership survey results
• National Marketing Kit
• Present at ADM(PA) conference