Knowledge discovery through Innovation and interoperability

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Knowledge discovery through Innovation and
interoperability

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• 2009?3?19?

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About Elsevier

• Elsevier publishes 2200 journals (10 of STM)
  covering 25 of the STM authors market.
• Through ScienceDirect 10 million scientists and
  researchers have desktop access to a service
  offering 9 million journal articles.
• In 2004, Elsevier launched its new abstract
  indexing database, Scopus, which covers 17,000
  journals from all key STM publishers.
• MD Consult brings the leading medical resources
  together into one online service to help health
  professional make better decisions.
• To do this we
• Maintain sales in 180 countries.
• Employ over 7,000 people in 62 offices in 26
  countries of whom 1000 are based in The
  Netherlands. 

New Mission Statement Provide information and
workflow solutions that help institutional
decision-makers and researchers create
significant value by building insights, enabling
advancement and improving research-driven
returns-on-investment
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Journal publishing investments
Solicit and manage submissions
15 million
Archive and promote
Managepeer review
200 million
In total, 300 million invested in E-publishing
technology distribution since 2000
Publish anddisseminate
Edit andprepare
eJournal Backfiles eReference Works
Production
40 million
Electronic Warehouse
15 million
5 million
Production Tracking System
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A very successful migration to e-resources

• Usage Highlights
• Strong correlations between usage and money
  spend on e-collectionms
• Strong correlation between usage and increased
  article output
• Strong correlation between usage and citation
  (on institutional level)
• Thus a strong correlation between usage and the
  success of the research process

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Information overflow a problem of all times

• Scientists and information managers have to deal
  with an exponentially growing amount of
  information
• Information increasingly exists in many instances
  and formats formal publications, research data,
  video, animations, protocols, etc. etc.
• To further improve the productivity of the
  research process, information resources need to
  become inter-operable
• Existing navigation strategies (searching,
  browsing, linking) will be extended with new
  navigation strategies, supported by new
  technologies
• KNOWLEDGE DISCOVERY, the next step in
  improving the efficiency and productivity of
  research

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Elsevier Innovation Initiatives 2009 and 2010

• Enhance and Extend Content on Elsevier
  e-resources
• Use AI data (e.g. Scopus Author data) in
  ScienceDirect increase the interoperability of
  e-resources
• Form partnerships with text mining and semantic
  search companies increase the interoperability
  of technologies
• Brain Navigator, the Grand Challenge, etc new
  initiatives to develop innovative solutions for
  researchers
• Scopus API developments
• Create Next Generation Scientific Discovery
  Platform (Concept in the Ideation Phase)
• Aggregate all available scientific content (full
  text articles, AI databases, and the web)
• Offer discipline-specific tools and interface
• Create an open platform (like Facebook, Zoho,
  Salesforce.com) that supports 3rd party
  applications

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Enhancing and Extending Content on ScienceDirect

• Partner with Text Mining Solution Providers
• Deliver extra layers of meaning on the full
  text
• Surface facts and relationships in papers
• Visualize data and relationships in new ways
• Provide new insights and avenues of discovery
• Identify key concepts and topics related to the
  search or the paper
• Expose hidden connections among topics, papers
  and the rest of the available scientific
  information

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Enhancing and Extending Content on ScienceDirect

• Pathway Visualization
• Software company providing solutions to labs
  doing drug discover using High Throughput
  Screening
• NLP engine extracts entities and relationships
  from full text (protein A reduces cholesterol
  uptake)
• Solution provided on ScienceDirect View
  Pathways from this Paper

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Pathway Visualization
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Pathway Visualization
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Pathway Visualization
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Enhancing and Extending Content on ScienceDirect

• Tag Clouds from Life Science and Related Data
• Semantic search provider covering experimental
  data, literature and clinical trials in Life
  Sciences
• Includes gene, tissue, disease and compound
  ontologies, correlates this and other functional
  information within context of worlds available
  experimental data and scientific literature
• Solution provided on ScienceDirect Tag cloud
  showing key terms and relationships from papers
  and searches, links leading to summaries of
  related concepts and data.

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Tag Clouds and Related Data
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Tag Clouds and Related Data
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Tag Clouds and Related Data
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Integration of publicly available sources
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Articles and research data
Find datasets and the article
Search the data centre
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Reciprocal linking and referencing
Being tested as we speak
From the article to the datasets in the datacentre
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Further types of Innovation
BrainNavigator e.g. 3D model of rat brain showing
the hippocampus, the centre of learning and
memory
Atlas of Human Anatomy
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Scopus API

• Scopus Application Program Interface (API) has
  been created to let users/developers creatively
  interact with Scopus by building mashups.
• returns Scopus data in a format that can be
  easily integrated into an application or a web
  site.
• accessible to non-customer, but Scopus users will
  have access to more data.
• Get your Scopus API at
• http//www.scopus.com/scsearchapi/

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Scopus API vs. Google Maps

• Visualization of the publishers geographic
  location of the 20 most highly cited articles in
  Scopus per available subject area.

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Next Generation Scientific Discovery Platform

• Emerging trends in science and information
  industry demand a change
• Openness
• Interoperability Integration
• Personalization
• Commoditization of Content
• Collaboration User Contribution
• New Non-traditional Competition
• Need for Increased Value and Cost Effectiveness
• Question for Elsevier How do we use the assets
  available to us to deliver the tools and services
  users require in this changing environment?

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Next Generation Scientific Discovery Platform

• What is it a new concept?
• An intelligent search platform where subscribers
  can search across multiple sites and see content
  tailored for a research scientist, including all
  her Elsevier-based content, public Internet and
  local content
• An Open technology Platform that will allow
  Elsevier and 3rd parties to leverage and expand
  the reach of their respective products to the
  scientific community
• A scientific Application Marketplace enabling
  Elsevier and 3rd party developers to create and
  distribute discipline specific tools that snap
  into the open platform

Concept under Development
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Next Generation Scientific Discovery Platform
Proprietary content
Content (Public, Elsevier, proprietary)
Disparate products and content transformed into
integrated, customized solutions through
applications lenses
(Journals Books)
(Database)
(Journals)
(AI)
(Web)
(Journals Books)
Application Marketplace (Elsevier and 3rd party)
Applications or Lenses
My View(s)
Customized views
Physics
Life Science (multiple subscriptions)
Alternative Energy
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Scientific Application Marketplace how it could
look like
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Enhance Results Based on Subscribed Applications
MySD
ltlogogt
This user has a subscription to illumin8 allowing
her to enhance her search on solar cells to
include illumin8 results
solar cells
Research Further with My Applications (what is
this?)
My Applications (add more)
Content Sources
? Journal ? Patent ? Web
Research further with
Research Companies Related to Solar Cells using
illumin8
x
Solutions Tech Landscapes
Dates
View All 140 Companies
Find Solar Cell Products
Find Users of Solar Cells
Domains
Find Experts in Solar Cells
Find Pros Cons of Solar Cells
Add to MySD
Citation Tracker
? ? Devices ? ? solar cells ?? silicon
solar cell ?? monolithic solar cell
?? thin-film solar cell ?? organic solar
cell ?? amorphous silicon ??
polymer based solar ?? gallium
arsenide ?? dye sensitized solar ??
translucent solar cell ?? monocrystalline
solar ?? Materials ?? Compounds
Research Policies and Case Studies Related to
Solar Cells using AE
All Results
AE Industry Research
Find Applications
By Industry Automotive Life Sciences Government O
il Gas View all By Feature Bibliometric
Analysis Data Visualization Workflow Tools View
all
Geographies
? China ? Japan ? Turkey ? United States
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Your Content, My Way
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In conclusion

• Over the next few years information will have to
  become highly inter-operable and personalised to
  meet the needs of researchers and information
  managers not only to find information..
• But to
• DISCOVER KNOWLEDGE..
• Elsevier is committed to develop innovative
  solutions in close collaboration with its users
  and customers
• Thank you