Cancer Society Workshop

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Strategic priorities for nutrition and physical
activity within cancer agencies

• Cancer Society Workshop
• Christchurch, August 11, 2004
• Morten Strunge Meyer
• Danish Cancer Society

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Todays focus

• Diet
• Physical Activity
• Cancer Prevention
• Effective Strategies
• Non-Governmental Organizations

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New perspective
A golden opportunity
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Sharing Strategies
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Strategy questionnaire

• E-mailed to all cancer societies

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Only 9 replies came in

• Strategy policy documents from 3 countries were
  analyzed
• New ZealandAustraliaDenmark
• Find them all on www.cancer.dk/nz

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Five key instruments

• Communication / Education
• Partnerships
• Environmental Change
• Policy Change
• Research

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(No Transcript)
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Cancer Control NZ - PA
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Cancer Control NZ - Nutrition
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(No Transcript)
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3 Year Strategic Plan NZ
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(No Transcript)
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Australia - PA
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Australia - Nutrition
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(No Transcript)
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Danish Cancer Society
Physical Activity Strategy is under preparation
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Campaigning

• Hear or see your message
• Understand your message
• Weigh pro and con
• Build an intention to change behavior
• Make it practically possible
• Change behaviour (eat more)

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Exercise 1

• Estimate how your cancer prevention resources
  today are split between the five key instruments
• Communication / EducationPartnershipsEnvironment
  al ChangePolicy ChangeResearch

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Resources spending today
100
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Optimal resources spending
100
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Your strategic priorities
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Thank you for your attention
www.6omdagen.dk/foredrag
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Mailing list cancer_at_epbh.org

• We have set up a mailing list. Any mail to
  cancer_at_epbh.org will automatically be forwarded
  to all participants of this meeting.
• Use this list for getting strategic advice from
  your peers when developing cancer prevention
  strategy papers.

Strategic advice service