TURNING FIRST-TIMERS

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TURNING FIRST-TIMERS INTO LIFE-TIMERS
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Every first-time snowboarder.

• Is an opportunity to create a long-term and
  profitable customer
• To drive ticket sales
• To drive retail/ rental sales
• To drive food and beverage sales
• To drive accommodation/ hotel bookings
• To establish consistent return business.
• To do this, we need to provide the most enjoyable
  experience possible.

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The problem is

• Approximately 85 of beginner snowboarders drop
  out of the sport
• Trial rates are rising but conversion is still
  low
• The biggest challenge facing resorts today is
  improving the beginner conversion rate and
  increasing regular participation.

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Trial rates are on the rise BUT

• Conversion rates are still low.
• Growth in the sport is sluggish
• Despite easy access to wrist guards
• Even with LTR and improved teaching methods.
• WHY?
• Visitor retention is becoming increasingly
  important.

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The top reasons for drop-out in snowboarding
The no. 1 complaint from first-time snowboarders
Pain
Cold
Expense
CONVERSION
Hurdle 2
Hassle
Frustration
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Typical beginner complaints
My butt really hurts
My butt is completely frozen!
I knew it was going to be painfulbut I didnt
know this bad
Im done for the day, my butt is too sore!
I thought Id be turning by now, Im getting
nowhere!

• Tailbone pain and injuries are rarely reported
  yet are the most common snowboarder injury and
  are the primary reason why beginners drop out of
  the sport.

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Introducing the Tailsaver

• The most convenient tailbone protector on the
  market
• Designed solely for the purpose of enhancing
  enjoyment for beginner snowboarders and growing
  retention rates in the sport.

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A simple and convenient solution for first time
snowboarders.

• Fastening Clips
• Work with any pants
• Convenient, easy to use

• RRP 24.99
• Low cost at trial stage

• EVA Foam
• Shapes to the body
• Provides added warmth
• Absorbs impact
• Ventilated

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Tailsaver Sales Opportunities..

• Tailsaver is an easy sell that can be leveraged
  through multiple channels
• Instructors
• Rental technicians
• Lesson sales
• Retail staff

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Whats in it for you?

• Increased retention rates and profitable
  long-term patronage ?
• Low financial risk ?
• Profitable margin ?
• Easy sale ?