Scotland Food

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Scotland Food Drink Food and Drink Forum West
Market Opportunities 24th March 2009
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Grow the Industry from 7.5Bn to 10Bn
Mission
Scotland Recognised as a Land of Food Drink
Vision
Reputation
Collaboration
Innovation
Skills
Priority Areas
Sustainable Economic Growth
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Grow the Industry from 7.5Bn to 10Bn
Mission
Reputation
Scotland Recognised as a Land of Food Drink
Vision
Collaboration
Innovation
Skills
Priority Areas
Sustainable Economic Growth
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Access to Markets Programme

• Access to Markets programme aims
• Ensure continuation of activities run previously
  by SE/HIE
• Create new business opportunities for Scottish
  food and drink companies
• Work together with partners and stakeholders to
  determine the long-term strategy
• Incorporate all sectors of the industry within
  the strategy

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Access to Markets Programme

• What do we hope to achieve?
• Grow the capability of businesses
• Develop relationships

Meet the Buyer
Buyers Briefings
Meet The buyer Support
Workshops
Key market information
Learning Journeys
Strategic Relationships
Exhibitions
Conferences
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Access to Markets Forthcoming Events

• Conference Scotland Food Drink International
  Conference 26th March (Edinburgh)
• Workshops SALSA scheme 23rd April (Location
  TBC)
• Exhibitions Catering Hospitality Forum/Royal
  Highland Show/Speciality Fine Food Fair
• Under discussion
• ASDA Meet the Buyer
• Learning visits Buyer briefings

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Access to Markets Programme

• An example of a recent event
• 3663 Buyers briefing event 5th March
• Format split in 2 parts
• An overview of Foodservice in general and the
  opportunities
• A 3663 presentation and the opportunities
• Key points
• Useful introduction to the complexity of
  supplying the Foodservice sector and its reward
• The requirements to be a supplier Best in class
  for 3663
• Whats next?
• A Scotland Food Drink programme of activities
  to support, train and get more Scottish
  businesses listed

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Access to Markets Programme A New Strategy

• A new Market Development Programme
• A new market programme is currently being
  developed
• Contribution of partners, stakeholders, and
  companies
• A survey carried out with a total of
  approximately 100 representatives within the
  Scottish food and drink industry (suppliers,
  buyers and key industry organisations), will also
  help in shaping the new strategy programme.

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Access to Markets Programme

• Key Research findings
• A general positive feedback to previous
  activities

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Key research findings

• UK Markets of interest to suppliers
• 1. Retail Speciality/Deli
• 2. Foodservice (incl. intermediaries)
• 3. Retail Grocery multiples
• International Markets
• Wide cross-section of geographical interest
  although USA seems of most interest
• Top 2 international customer types Wholesalers
  and Speciality/premium retail

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Key research findings

• What are the buyers saying?
• Buying decisions becoming more complex
• Sustainability becoming a given
• Cost always an issue, more so now
• Always interested in something different,
  innovative or of exceptional quality

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Key research findings

• What are the buyers saying?
• Buying decisions becoming more complex
• Sustainability becoming a given
• Cost always an issue, more so now
• Always interested in something different,
  innovative or of exceptional quality

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• Next Steps
• Ensure continuous consultation and input from
  industry organisations, suppliers and buyers in
  the development of the Access to Markets
  programme
• Continue to deliver activities in the short term
• Aim to have a fully operating programme launched
  in the Autumn

Access to Markets
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• Surviving the Recession
• Expert views on how to insulate your business
  against recession, from financial management to
  updates on market sector performance
• 31st March, Huntingtower Hotel, Perth
• Sainsburys Supplier Development Programme
• This programme aims to provide companies with
  confidence skills to make the most of
  relationships with retailers
• Intense programme of 5 workshops and 121 support
• Begins 3rd April current programme is full.

Other SFD Activity
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Scotland The Land Of Food and Drink 24th March
2009