SELFREPORT METHODS:

1
SELF-REPORT METHODS

• Asking participants to look within themselves and
  describe attitudes, perceptions, beliefs, etc.

2
Open-Ended Closed-Ended

• Spontaneous expression of answers

3
Open-Ended Closed-Ended

• Spontaneous expression of answers
• How do you feel?

4
Open-Ended Closed-Ended

• Spontaneous expression of answers
• How do you feel?
• What is your opinion on the abortion debate?

5
Open-Ended Closed-Ended

• Spontaneous expression of answers
• How do you feel?
• What is your opinion on the abortion debate?

• More structured approach

6
Open-Ended Closed-Ended

• Spontaneous expression of answers
• How do you feel?
• What is your opinion on the abortion debate?

• More structured approach
• Fixed response options
• Multiple choice
• Forced choice

7
Open-Ended QuestionsAdvantages Disadvantages

• Do not lead participant by suggesting answers
• Approach is exploratory
• Respondent answers in his/her own language

8
Open-Ended QuestionsAdvantages Disadvantages

• Do not lead participant by suggesting answers
• Approach is exploratory
• Respondent answers in his/her own language

• Time consuming
• Invites rambling and off-the-mark responses
• Hard to asses reliability