New Public Management

1
????????????????????????????????????????????????
(New Public Management)

• ???????????
• ???????????????????/?????????????????/????????????
  ??
• ?????????
• ?????????????
• ?????????/?????????????????????-??????????
• ??????/???????????????????? ?????????????
• ??????????????????????????????????????? /
  ??????????????????????????????????????????????????

2
????????????????????????????????????????
Energy
Waste water
International environmental rules
Internal conflict
Water
Air
Forest
Hazardous waste
Soil
Coast
Garbage
Gov.
People
Rehabilitation
Management
Rules
Rehabilitation management
Demand management
Bio-diversity conservation
Effective administration
Community environment
3
???????????????????????????
?????????????
????????????
???????????????
??????????
Global reach local link
Think global link local
glocalization
4
Porters Diamond
Structure of Firms and Rivalry
Government
Demand Conditions
Factor Conditions
Related and Supporting Industries
Chance
5
Mind mapping ?????????????????????????????????????

VC Funds
???????????????????????
??????????????
Incubator
?????????????????
?????
????????????????????
VC Funds
Software
Fashion City
???????????????????????
??????????????????
???????
?????????????????????
IPR
?????????????
??????
???????????????????????????????
????????????????????????
?????? CEO
????????????????????????
??????????????
??????????
????????????????????????????????
?????????????????????????????
30 ??????????????
??????????????????????????????????
????????????????
????????????????
FTA
???????????????
??????????????????????????????
ASEAN
??????????????????????
???????????????????????????????????????????????
PMs mind mapping ???????????????????????????????
??????
OTOP
Asian Bond
30 ??????????????
????????????????????
????????????????
???????????????????????????
????????????????????????????????????????
The Best and The Brightest
??????????????????????????????????????????????????
????????????????????
Computer ?????????
????????????????????????
???????? ???????????
???????????????????????????
????????
???????????????
?????????????
??????????
???????
?????????????????
Source NESDBs analysis
6
??????????????????????????????????????????

• ???????????????????? (Business-like Approach)
• ?????????????????????????????? (Accountability
  for Result) ???????????????????????? (Output)
  ???????????? (Process)
• ??????????????????? (Result) ?????????????????????
  ??? (Resource Allocation) ????????????? (Reward)
• ????????????? (Downsizing) ???????????????????????
  ????????????????????????????????? (Contract out)
• ????????????????????????????????????????(Contestab
  ility)
• ?????????????????????????????? (Value for Money)
  ????????-????????????????/???????

7
????????????????????????????????????

• ?????????????? (Result) ??????????????????????????
  ?? (Input) ???????????? (Process)
• ???????????????/?????????? (Measure)
  ????????????????
• ???????????????????????? (Transparency)
• ???????????????????????????? (Accountability)

8
?????????????????????? CEO

• ??????????/???????????????????? CEO
  ?????????????????????????
• ????????
• ??????????????????????????????????????????????????
  ?????
• ??????????????????????????????????
• ??????????????????????? (Action not Reaction)
• ?????????????????????????????
• ?????????/???????
• ???????????????????????????? (Can-do Attitude)
• ????????????????????????????????-?????????
• ?????????? (Think out of the box)
• ?????????????????????????? ???????????????????????
  ????????

?????????? ?????? ??????? ????????????
(??????? 2544)
9
?????? CEO ??????????????? S-curve ??????????????
Growth
???????????
???????????
???????????
2540
2546
2550
2560
10
????????????????????(Integrated Management)

• ????????
• ??????????????????????????????????????????????????
  ????????????????????????????????????
  ???????????????? (Vision) ????????????? (Result)
  ??????????
• ??????
• ??????????????????? (Holistic Management)
• ???????????????? (Horizontal Management)
• ????????????????????????? (Coordination-based
  Management)

11
??????????????????? (Holistic Management)
???.
???????????1
??????????? 2
??????????? 3
???????????????????? ??????? ?????????????????????
??????
12
??????????????? (Horizontal Management)
???.
???????????1
??????????? 2
??????????? 3
?????????????? ??????????????? ?????????
??????????????????????? ??????????????????????????
????????????
13
????????????????????????? (Coordination-based
Management)
????????-?????????
???.
???????????1
??????????? 2
??????????? 3
??????????????????????????????????????????????????
????
14
???????????????????????

• ????????
• ??????????????????
• ???????????????????
• ???????????
• ????????
• ?????/???????
• ???????????
• ??????????
• ?????????????????

• ?????????
• ???????????????????
• ?????????
• ???????????????
• Citizen-focused VS Customer-based
• ???????????
• ???????
• ????????
• ?????????????
• ??????????????-??????????????????????
• ????????????????????????

Prof. Dipak C. Jain (Moving Towards A
Market-driven Province)
15
???????????????????????? 20 ?????
6. ??????????????????????????????????????
6.1 ???????? ??????????? ??????? ??? 6.2
???????? ?????? ?????? ????????? 6.3
??????? ????????? ????????
1. ????????????????????????? 1.1 ?????????
????? ????? ?????????? 1.2 ???????? ?????
???? ????
1.2
1.1
2. ??????????????????????????? 2.1 ????????
??? ????????? ??????? ????????? 2.2
????????? ????????? ????????? ??????
6.1
2.1
6.2
2.2
6.3
7.2
3. ???????????????????????? 3.1 ???????
??????????????? ???????? ??????? 3.2
??????? ?????? ????????? ??????
7.1
3.2
4.1
3.1
7. ????????????????????????????????????????
7.1 ?????????? ??????? ????????? ????????
7.2 ??????????? ?????????? ???????? ?????
4.3
4.2
4. ?????????????????????????? 4.1 ???????
?????????? ?????? ????????? 4.2 ????????
??????????????? ???????????
????????? 4.3 ?????????? ???????????
??????? ??????? ??????????
5.1
5. ??????????????????????? 5.1 ??????
????? ???????? ????
8.1
8.3
8. ?????????????????? 8.1 ????????????
????? ????? 8.2 ????????????? ????
?????? 8.3 ?????? ????? ??????
9. ??????????????????????????????????????????????
??? 9.1 ??????? ???? ???????? 9.2
????? ????
8.2
9.2
9.1
16
????????
??????????????????????????????????????????????????
?????????? (Agenda-based)
CHINA
MYANMAR
LAOS
INDIA
LAOS
?????????????
LAOS
????????????
??????????????????
????????
?????????????????
Vietnam
MIDDLE EAST
CAMBODIA
MALAYSIA /SPORE
17
???????????????.
???????????????
functions
Issues

• ????????????????????????????
• ??????????????????? 1 (??????)
• ??????????????????? 2 (??????)
• ??????????????????? 3 (??????)
• .

????????? Expert Teams
??????? 1
??????? 2
??????? 3
.
Issue 1
Issue 2
Issue 3
???????-?????-????-????????
18
???????????? XXX

• ?????????? (Vision)

??????????????????????????????????????????????????
???????????? ?????????????????????????????????????
??????????????????????????????????????????????????
??????????????????????????????????????????????????
19
???????????? XXX
??????????? (Outcome)
??????? (Output)
??????????
?????????????????
??????????????????????????????????????????????????
??????????????????????????????????????????????????
??????????????????????????????????????????????????
??????????????????????????????

• ???????????????? 120,000 ???
• ?????????????????????? ????????? 50
• ???????????????????????????????? 100

• ???????????????????????????????????????
• ???????????????????????????????
• ????????????????????????????????????????
• ?????????????????????????????????????

• ????????????????????????
• ??????????????

• ?????????

• ????????

20
???????????? XXX
???????
???????????
?????????????????
??????????

• ???????????????????????????????????????
• ???????????????????????????????
• ????????????????????????????????????????
• ?????????????????????????????????????

• ???????????????? 120,000 ???
• ?????????????????????? ????????? 50
• ???????????????????????????????? 100

• ????????????????????????
• ??????????????

??????????????????????????????????????????????????
??????????????????????????????????????????????????
??????????????????????????????????????????????????
??????????????????????????????

• ?????????

• ????????

21
???????????? XXX
??????????????????????????????????????????????????
?????????? (Blueprint for Change)

• ??????????????????????????????????????????????????
  ?????????????????????????????????????????????????
• ??????????????????????? ???.

????????? ????????? ?? ICT
22
??????????????????????????????????????????????????
???????????

• ??????????????????????????????????????? (Vision
  Goals)
• ???????????????????????????????? (Strategic
  Issues)
• ?????????????????????????????? (Strategy)
• ?????????????????????????????? (Action Plans)
• ????????????????????????????
• ???????????????, ????????? ???????????????
• ??????????????????????????????????????????????????
  ?????????? (Blueprint for Change)

23
?????????????? CEO

• ??????????????????????????????????????????
  ???????????????????????????????????
• ????????????????????????????????????
• ???????????????????????????????????
  ?????????????????????????
• ?????????????????????????????? ???????????????????
  ??? ??????????? ???????????????
  ?????????????????????????????? ???????????????????
  ?????????? ?????????????????????????

24
??????????????????? (National Agenda)
???????? ????? ????????? ?????? ?????? ??????
??????????? ???? ?????? ????? ??????? ?????????
???????? ???????????
???????? ??????????
25
??????????? ??????????????????
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????????? ????????
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??????????
??????????
?????????????????
?????/???????
???????????
????????????/ ???????????????????????
????????????????????????
26
???????????????? ???????????????
??????????????????? ?????????????????????????
??????????????????????? (Global Trend)
?????????????? ????????????????????
???????????????????
??????????????? ??????????????
4
1
2
3
????????
?????????????
????????
??????
???????
?????????????????????
?????????????????
??????????
????????????
???????
?????????????
????????????
?????????? 1
?????????? 5
?????????? 4
?????????? 3
?????????? 2
27
???????????????????????

• ?????????? (Vision)
• ??????????????????????????????????????????????????
  ????????????????? ?????? ?-?? ??
• ??????????? (Goals)
• ???????????????????????????????????
  ??????????????????????
• ?????????? (Strategies)
• ???????????????????????????????
• ????????????? (Action Plan)

28
????????????????????????????????/???????
1.????????? -???? ???. -??????/????????
2. SWOT Analysis Internal -Strength -Weakness Exte
rnal -Opport. -Threar
3. ????? -Vision - Goals
4. ????? Strategies
5. Action Plans
29
?????????????????????????????????????????????
?????????????
?????????? 1
?????????? 2
?????????? 3
?????????? 4
?????????????????? ??????????? ???????????????????
? (Vision, Goals and Strategic Issues)
???????????? (Project Setup)
?????????????????? ????????????????? (Strategies)
??????????????????? ?????????? (SWOT Analysis)
???????? ????????????? (Action Plans)

• ???????????????
• ??????????????????????????????????????????????????
  ???????????????

??????????? Strength ??????? Weakness
??????? ???????????? Opportunity ????? Threat
???????

• ??????????????????????
• ???????????????????????????????
• ??????????????????????????????????????????????????
  ?????

??????????????????????????????????????????????????
???????????????????????????????????????????????
????????????????????????????????????????????/
???????
30
W1
W3
W2
W5
W4
?????????????????


??????????????????? ??????????????? (SWOT
Analysis)
??????????????? ????????? ?????????????????????? (
Strategies)
???????? ????????????????????????? (Action Plan)
????? ?????????? (Vision)
????????????


?????????? 1

SWOT Analysis
Action Plan (Incentive Package)
Strategies
Vision
?????????? 2
SWOT Analysis
Strategies
Vision
Action Plan (Incentive Package)

????????
???????
???????


31
WHERE WE WANT TO BE TOMORROW
CHANGE
Blueprint for Change
TO
VISION
NEEDS
LEADERSHIP STYLE
STRATEGIES
COMPETENCIES
WHAT
THERE
strategy
PEOPLE
WHERE WE ARE TODAY
GET
SYSTEMS
STRUCTURE
TO
CORPORATE CULTURE
HOW
32
???????????? ?????????? ?????????
???????????
?.?.46-?.?.47
Steering Committee
Sub-committee
3 ?.?. 46
?????????????
Expert team
??????????
33
5. ??????????????????????????????????????????????
(Strategic Monitoring Evalution)
34
?????????????????????

• ?????????????????????????????????
• Key Scorecard
• ???????????????????????????
• ??????????????? ????? ??????? ???????????????
• ??????????????????????????????
• ?????????????
• ????????????????????????
• ?????????????? ?????????????? ???????????

35
???????????? Outcome Indicators
????????????????????????????????
???????????????????????????????????????
Good Governance (????????????????????? 3/1)
Measurement System
Basic Development Indicators
36
??????????????????? Scorecard
????????
37
????????????????????????????????? CEO
???????? (Targets)
Baseline Data (44-46)
?????????
2550
2549
2548
2547
............ ............ ............
............ ............ ............
............ ............ ............
............ ............ ............
........................ .................... ..
..................

• ????????????/????????????
• ???????????????????????????
• OTOP
• ????????
• SMEs
• ??????????????
• GPP/capita
• ????????
• ?????????
• ...

............ ............ ............
............ ............ ............
............ ............ ........
............ ............ ............
........................ .................... ..
..................

• ???????????????
• ??????????????????
• ???????????
• ??????????
• ????????????

............ ............
............ ............
............ ............
............ ............
........................ ....................

• ?????????????????????????

38
WHERE ARE WE NOW ?
ENVIRONMENTAL ANALYSISCOMPETIVTIVE
ANALYSISINTERNAL ANALYSIS
WHERE DO WE WANT TO BE ?
VISIONMISSIONOBJECTIVE
EVALUATION CONTROLBSC KPI, BENCHMARKING
HOW WILL WE GET THERE ?
CORPORATE STRATEGYBUSINESS STRATEGYFUNCTIONAL
STRATEGY
IMPLEMENTATION
7S S MODEL
39
???????????????? SWOT ?????????????
????????????????????
T
O
W
S
Focus Focus And Focus
Focus Focus And Focus
Vision
Strategic Issues
1
2
4
3
Critical Success Factors
40
SWOT Scenario ??? Key Elements ?????????????
Vision / Strategic Issues
Challenge Specific Measurable Achievable Dynamic
O T
S W
Scenario
1
2
3
41
(No Transcript)
42
(No Transcript)
43
(No Transcript)
44
7. Country of DecentEnvironment for Living

• Solid
• Dual-track
• Economy

6. Society of Cultural Pride with Global Sense
Thailands Dreams Competitiveness
2. Active International Player
5. Entrepre-neurialSociety
4. Innovative Nation with Wisdom andLearning
Base
3. World Leader in Niche Markets
45
?????????????????????? (O T)

• ????????????????????????

• ????????????????????

• ???????????????????????? ?????????
  ???????????????

• ????????

• ?????

• ????????? / ??????

• ?????????

46
PORTER 5 FORCES
STAKEHOLDER
??????????????
- ??????- ?????
???????????????
??????????????????????????
????????????????????
???????????
47
MC. KENSEY 7-S
STRUCTURE
SYSTEM
STRATEGY
SHAREDVALUE
SKILL
STYLE
STAFF(SPECIALIST)
48
Resources - Based
????????????????????????????????????????????
Tangible Resources

• Financial

?????????????

• Physical

• Human Resources

??????? ?????

• Organizational

Intangible Resources
????????????????

• Technological

• Innovation

• Brand Names

• Corporate Culture

49
BCG MODEL
Relative Competitive Positions (Market Share)
Stars
Questionmarks ?
Business Growth Rate
Cash cows
Dogs
50
Cluster
???????????
???????
High tech., Capital intensive
Innovation, Market sensitivity
Floor quality of World market
Industry Structure, Firm Strategy
ISO 9000,14000 etc.
Clusters of Supporting Industries
??????????????
???????????
Ceiling barrier to be overcome
??????????????? ???????????????
???????? ???????????
??????????