Microsoft

1
Microsoft

• Adam Martin
• Rachael Morgan
• Michael Murray
• Joey Nitcavic

Microsoft
2
History

• Founded in 1975
• 1975 revenue was 16,005
• Introduced numerous operating systems and
  software packages
• 1999 revenue 22.9 billion

Microsoft
3
Porters Five Forces

• Threat of new entrants
• Bargaining power of buyers
• Bargaining power of suppliers
• Intensity of rivalry among firms
• Potential for substitutes

Microsoft
4
Factors that Influence Buyers

• Environmental
• Interpersonal
• Individual
• Cultural
• Organizational

Microsoft
5
Market Leader Strategies

• Expanding the total market
• Defending the market share
• Expanding the market share

Microsoft