PowerPoint Presentation Producer Only Farmers Markets

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This presentation was offered at the January,
2006 Southern SAWG Practical Tools and Solutions
for Sustaining Family Farms Conference and made
available through our partnership with USDA Risk
Management Agency. For more information about
Southern SAWG, our annual conference, and our
other programs please visit http//www.ssawg.org.
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Producer Only Farmers MarketsAlison Wiediger,
Au Naturel FarmSmiths Grove, KY
http//www.aunaturelfarm.homestead.com/
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What?

• Limited to producers
• No re-selling

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Why?

• Good for farmers
• Competing on equal terms
• Good for consumers
• Putting a face on their food
• Good for environment
• Local foods less fuel for transport

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How?

• People!!!

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Legal Issues

• Whats in a name?
• How do you decide your legal organization?
• 501c3 vs 501c6
• What are the steps to organize?
• How do you get help?

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Articles of Incorporation
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Market By-Laws
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Rules, who needs em?
We all do.
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Electronic versions of previous three documents
available at the Southern Kentucky Regional
Farmers Market websitehttp//www.skyfarmersmar
ket.com
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Location
Location
Location!!
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Location Considerations

• Visibility
• Traffic
• Accessibility
• Parking
• Esthetics

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Farmers..and other types of vendors

• Recruitment
• Retention
• Need for Diversity

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Money

• How much is needed and where to get it?
• Donations
• Grants local, state and federal
• Market fees

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Advertising

• What is most effective?
• Newspaper
• TV
• Flyers
• Billboard
• Word of mouth
• Targeting your core customer base
• How much will it cost?

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Free publicity

• Local newspaper stories
• Special Events
• Booths for non-profits
• Local TV stations
• Stories
• Appearances

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Opening day
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Producer Only Farmers MarketsA wonderful place
for the farmer,the consumer, the environment and
our society.