STATUS OF FRUITS AND VEGETABLES INDUSTRY

1
STATUS OF FRUITS AND VEGETABLES INDUSTRY
JOCELYN E. EUSEBIO Director,Crops Research
Division PCARRD
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VEGETABLE INDUSTRY Foreign trade
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MAJOR PHILIPPINE VEGETABLE EXPORTS, 2003
Commodity Volume (mt) Value
(000 US) Shallot 30,025
6,716 Garlic 4,594 2,650 Asparagus
3,644 7,874 Onion 2,893 861 Beans,
1,215 2,003 preserved/ prepared
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Markets for Shallot, Fresh/Chilled, 2003
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Markets of Philippine Garlic, Fresh/Chilled, 2003
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Markets of Asparagus, Fresh/Chilled, 2003
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Markets for Onion, Fresh/Chilled, 2003
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Markets for Beans, prepared/preserved, 2003
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MAJOR PHILIPPINE VEGETABLE IMPORTS, 2003
Commodity Volume (mt) Value
(000 US) Dried mungbean
41,350 7,813 Frozen potato 29,316
15,115 (prepared/preserved) Dried peas
24,620 7,710 Garlic, fresh/chilled
18,785 3,685 Tomato paste 14,859 8,683 Onion,
fresh/chilled 11,001 1,583
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Suppliers of Dried Mungbeans, 2003
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Suppliers of Dried Peas, 2003
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Suppliers of Garlic, Fresh/Chilled, 2003
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Suppliers of Tomato Paste, 2003
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Suppliers of Onion, Fresh/Chilled, 2003
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PHILIPPINE PERFORMANCE in comparison with other
countries
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ASPARAGUS
Thailand 8,014 mt Philippines 4,665
mt Malaysia 38 mt Indonesia
3 mt
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SHALLOT
Philippines 16,033 mt Indonesia 6,816
mt
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FRESH VEGETABLES
Malaysia 50,330 mt Thailand 36,978
mt Philippines 8,109 mt Indonesia
4,855 mt Vietnam 3,089 mt
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TRENDS AND OPPORTUNITIES IN MARKETING
VEGETABLES in the DOMESTIC MARKET
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DOMESTIC MARKET

• Philippines fast food chains, hotels and
  restaurants, and some supermarkets require a wide
  variety of high quality and consistent supply of
  fresh vegetables.
• Australia remains the top supplier of lettuce,
  celery, cauliflower and broccoli, capturing 75
  of the fresh/chilled vegetable market.
• China is the Philippines biggest supplier of
  carrot, dried mungbean, garlic, tomato paste and
  onion.

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Quality Requirements
Color is brighter or striking
Size is consistent
Leaves are whole and bigger
Compact, firm, crispy and crunchy
Retain crispiness and hold their shape
Sweet with no aftertaste
No traces of pest and diseases
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Quality Requirements
Shelf life is longer can last up to three weeks
Sanitary handling and packaging is assured
Cleaned, fully trimmed
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The VEGETABLE INDUSTRY SITUATION in LUZON
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Distribution of Highland Vegetables from the Farm
to Consumers, CAR
Farmers (Mt. Province
Benguet) 100
3.50
2.00
66.24
31.76
Consumers Other Local Markets w/in CAR 11.17
0.20
10.97
La Trinidad Trading Post 66.24
Hangar Market 54.40
Bambang Trading Post
22.64
5.28
10.45
Urdaneta Market 15.73
25.53
24.37
Greater Manila Markets 49.90
8.64
High-End Outlets 14.64
6.0
4.95
Other Markets 8.56
3.61
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Trading Seasonality Top Priority Semi-Temperate
Vegetables
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec





Broccoli
29.85 (56.60)
52.50 (106.43)
46.50 (131.50)
Cauliflower
29.22 (49.82)
38.77 (68.68)
56.55 (88.50)
Lettuce
86.82 (139.40)
33.33 (66.77)
30.25 (56.32)
Carrots
23.06 (40.10)
27.74 (46.25)
24.08 (37.00)
Potato
15.87 (27.90)
22.36 (34.00)
17.87 (29.40)
Cabbage
8.00 (20.10)
9.15 (22.25)
Peak Trading
00.00 - Ave. Wholesale Price at Divisoria
00.00 - Ave. Retail Price (Luzon Provinces)
Lean Trading
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PRODUCTION SALES MOVEMENT SITUATION
COMMODITY AREA (HA) Harvested PRODUCTION (MT) (CAR, Regions 1-4) SALES MOVEMENT (w/in Luzon) (MT) Surplus/ (Deficit)
BROCCOLI 134.93 1,787 2,891 (1,104)
CAULIFLOWER 393.17 10,147 3,342 6,805
CELERY 232.12 2,753 2,358 395
LETTUCE 572.20 4,322 4,256 66
CARROTS 2,835.49 51,815 49,183 2,632
POTATO 7,388.00 131,310 100,447 30,863
BELL PEPPER 574.97 6,805 4,338 2,467
CUCUMBER 257.01 6,195 17,024 (10,829)
TOMATO (Salad) 160.56 24,213 36,550 (12,337)
CABBAGE 9,298.77 133,693 106,478 27,215
- Based on Survey of selected Major High-End
and Wet Markets in Luzon
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Semi-Temperate Vegetable Production (MT) By Region
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STRENGTHS OF THE SEMI-TEMPERATE VEGETABLE
INDUSTRY IN LUZON
A situation analysis of the semi-temperate
vegetable industry reveals that the industrys
strengths are in the quality of its vegetable
products, a climate suitable for semi-temperate
vegetables, accessibility to the major markets,
access to an abundance of local expertise, and
its industrious people.
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Opportunities

• Growing unity among stakeholders
• Greater familiarity among stakeholders on organic
  farming and Integrated Pest Management
• Growth of the processed food business that
  implies a growing market for vegetables
• Local talents with capabilities to manage trading
  facilities are available
• Accessibility of production areas to Metro Manila
  and other Major Markets
• Favorable weather condition good for the
  production of vegetables.

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Recommended Strategies To Further Strengthen the
Vegetable Industry in Luzon

• Advocate for appropriate legislations to support
  environment friendly agriculture
• Training and demonstration on organic farming and
  Integrated Pest Management
• Use of new and appropriate varieties and improved
  cultural practices
• Crop production programming and commodity
  clustering
• Promotion and adoption of improved cultural
  practices
• Organize producers for wet and high-end markets
• Strengthen soil amelioration and water management
• 8. Increase in area planted by shifting from
  minor crops to priority crops and expanding
  production areas.

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Recommended Strategies To Further Strengthen the
Vegetable Industry in Luzon

• 9. Strengthen production-processing-marketing
  linkage
• 10. Strengthen and unify the organizations of
  vegetable stakeholders
• 11. Rehabilitate and modernize existing
  bagsakan and Trading Centers
• 12. Establish more bagsakan/Trading Centers
• 13. Establish a cold chain marketing system
• 14. Promote vegetable processing

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Status of Vegetable Industry in the Visayas
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AREA DEVOTED TO VEGETABLE
PRODUCTION

• Western Visayas (WV)- 14,144 hec
• Eastern Visayas(EV) - 207 hec
• Central Visayas(CV - 10,504 hec
• Total Cluster Area - 24,855 hec

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Area and Production of Selected Vegetables 2002
2003
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Area and Production of Selected Vegetables 2002
2003
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PRODUCTION VERSUS FOOD REQUIREMENT
TOMATO
Table 1
Province 2002 2002 2002 2003 2003 2003
Province Per Capita kg. Prod. ( MT) Food Req. Prod. (MT) Food Req. Sufficiency Level
Western Visayas 3.12 10,366 20,446 9,809 20,796 47
Eastern Visayas 1.66 679 6,478 708 6,608 33
Central Visayas 2.34 4,833 13,471 4,468 13,720 11
CLUSTER 2.3 15,878 40,395 14,985 41,124 57
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AMPALAYA
Table 2
Province Per Capita kg. 2002 2002 2003 2003 2003
Province Per Capita kg. Prod. ( MT) Food Req. Prod. (MT) Food Req. Sufficiency Level
Western Visayas 0.78 896 5,112 868 5,199 17
Eastern Visayas 0.88 634 3,434 664 3,503 19
Central Visayas 0.73 2,224 4,203 2,398 428 56
CLUSTER 0.79 3,754 12,749 3,930 9,133 43
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EGGPLANT
Table 3
Province Per Capita kg. 2002 2002 2003 2003 2003
Province Per Capita kg. Prod. ( MT) Food Req. Prod. (MT) Food Req. Sufficiency Level
Western Visayas 3.54 11,907 23,199 11,141 23,596 47
Eastern Visayas 2.91 1,952 11,356 2,034 11,583 18
Central Visayas 1.56 5,933 8,981 5,949 23,596 65
CLUSTER 2.67 18,982 43,536 19,124 58,775 32
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CABBAGE
Table 4
Province Per Capita kg. 2002 2002 2003 2003 2003
Province Per Capita kg. Prod. ( MT) Food Req. Prod. (MT) Food Req. Sufficiency Level
Western Visayas 1.72 394 11,272 384 11,465 3
Eastern Visayas 1.04 141 4,059 145 4,140 4
Central Visayas 1.20 6,633 6,908 6,490 7,036 92
CLUSTER 1.32 7,168 22,239 7,019 22,642 30
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PECHAY
Table 5
Province Per Capita kg. 2002 2002 2003 2003 2003
Province Per Capita kg. Prod. ( MT) Food Req. Prod. (MT) Food Req. Sufficiency Level
Western Visayas 0.52 1,344 3,408 1,330 3,466 38
Eastern Visayas 0.73 875 2,849 907 2,906 31
Central Visayas 0.68 1,327 3,915 2,025 3,987 51
CLUSTER 0.64 3,546 10,172 4,262 10,359 41
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CARROTS
Table 6
Province Per Capita kg. 2002 2002 2003 2003 2003
Province Per Capita kg. Prod. ( MT) Food Req. Prod. (MT) Food Req. Sufficiency Level
Western Visayas 0.47 40 3,080 45 3,133 1
Eastern Visayas 0.21 9 820 9 836 1
Central Visayas 0.99 4,365 5,699 4,071 5,805 70
CLUSTER 1.67 4,414 9,594 4,125 9,774 42
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SQUASH
Table 7
Province Per Capita kg. 2002 2002 2003 2003 2003
Province Per Capita kg. Prod. ( MT) Food Req. Prod. (MT) Food Req. Sufficiency Level
Western Visayas 2.24 9,068 14,679 8,505 14,931 57
Eastern Visayas 1.14 784 4,449 810 4,538 18
Central Visayas 3.90 9,812 2,242 9,134 22,867 40
CLUSTER 2.4 19,664 21,370 18,449 42,336 43
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UPO
Table 8
Province Per Capita kg. 2002 2002 2003 2003 2003
Province Per Capita kg. Prod. ( MT) Food Req. Prod. (MT) Food Req. Sufficiency Level
Western Visayas 0.36 996 2,359 1,041 2,400 43
Eastern Visayas 0.47 899 1,834 926 1,871 49
Central Visayas 0.36 2,165 2,073 2,159 2,111 102
CLUSTER 1.19 4,060 6,266 4,126 6,382 36
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STRINGBEANS
Table 9
Province Per Capita kg. 2002 2002 2003 2003 2003
Province Per Capita kg. Prod. ( MT) Food Req. Prod. (MT) Food Req. Sufficiency Level
Western Visayas 1.56 1,662 10,223 1,716 10,398 16
Eastern Visayas 1.25 388 4,878 408 4,976 20
Central Visayas 0.62 772 3,569 723 3,635 8
CLUSTER 0.95 2,822 18,670 2,847 19,009 14
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MONGO
Table 10
Province Per Capita kg. 2002 2002 2003 2003 2003
Province Per Capita kg. Prod. ( MT) Food Req. Prod. (MT) Food Req. Sufficiency Level
Western Visayas 1.61 1,575 10,551 1,490 10,732 14
Eastern Visayas 0.36 253 1,405 261 1,433 9
Central Visayas 1.82 978 10,478 918 10,671 18
CLUSTER 1.26 2,806 22,434 2,669 22,836 11
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Volume and Percent Share of Regional Production
of Selected Commodities to VISAYAS, CY 2003
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Volume and Percent Share of Regional Production
of Selected Commodities to VISAYAS, CY 2003
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Volume and Percent Share of Regional Production
of Selected Commodities to VISAYAS, CY 2003
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Cebu as a Terminal Market of Agricultural Products
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Seasonality of selected vegetable and area in
Visayas.
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Seasonality of selected vegetable and area in
Visayas.
Note There is no established season for
tomato, upo, pechay, and squash in Cebu.
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Seasonality of selected vegetable and area in
Visayas.
Note There is no established season for,
eggplant, stringbeans, squash, and upo in Negros
Oriental.
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Seasonality of selected vegetable and area in
Visayas.
Note Squash and upo(gourd) are the only
vegetables that has established season in Bohol.
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ISSUES AND CONCERNS

• Lack of socialized credit
• Poor access to market information
• Unprogrammed products and marketing
• Lack of Technical personnel to assists
• Lack of post harvest facilities
• Lack of accredited supplier in the area

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The Industry Situationer in Mindanao
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1.a.Specific Commodity
Classification

• Tropical Vegies
• Green and Leafy
• Pechay
• Mustard
• b. Fruit vegies
• ampalaya chayote
• eggplant stringbeans
• tomato finger paper
• gourd squash
• okra cucumber
• radish

• Semi-Temp
• Green and leafy
• Cabbage
• Asparagus
• broccoli
• celery
• lettuce
• cauliflower
• b. Fruit vegies
• bell pepper
• habichuelas
• w-potato
• carrots

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1.b. Production (MT) of Vegetables per Region,
CY 2002
Particulars R9 R10 R11 R12 R13 ARMM Total
Tropical Vegies 1. Green and Leafy 2. Fruit Vegies Sub-Total 291 14762 15053 1120 160294 161414 - - - 80 11181 11891 - 3839 3839 - - - 1491 208758 210249
Semi-Temp. 1. Green and Leafy 2. Fruit Vegies Sub-Total 1123 2504 3627 13302 42172 55,474 5293 11121 16414 13987 1312 15299 269 115 384 871 46 917 34845 57270 92115
1. Green and Leafy 2. Fruit Vegies Over-all Total 1414 17266 18,680 14422 202466 216888 5293 26925 32218 14067 13123 27190 269 3954 4223 871 2292 3165 36336 266028 302364
Source DA RFU Submissions and BAS(if no
submission)
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1.c. Share in the Vegetable Production (MT)
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1.d. Demand vs. supply Southern Philippines CY
2002
Popn 2002 19,034,251

60
311
26
39
6
70
10
12
10
ARMM
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Surplus Commodities

• Tropical Vegies
• Green and Leafy
• none
• b. Fruit veggies
• ampalaya Region 10
• stringbeans Region 10
• tomato Region 10
• gourd Region 9 10
• squash Region 10
  

• Semi-Temperate
• Green and leafy
• cabbage Region 10
• asparagus Region 12
• b. Fruit/root veggies
• w-potato Region 10 11
• carrots Region 10

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1.d.4 Demand from institutional buyers
Demand ( MT) Supply (MT) Tomato
600.0 449.71 Sweet/bell pepper
34.0 27.06 Carrots 12.5
6.83 Broccoli 18.0
9.00 Lettuce 60.0
32.00 Cabbage 140.0
55.00 White potato 300.0 15.63
Weekly Market Demand and Supply (Source
NMVPAI October 2003)
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FRUIT SECTOR

• High income derived from fruit crops
• Major source of nutrients (vitamins,
  carbohydrates, minerals and proteins)
• High contribution to economy (local and
  international)
• Ecological functions (erosion control and green
  house effect)
• Multiple uses (industrial, medicinal, etc.)

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FRUIT CROPS INDUSTRY SITUATION
Other fruits
Banana
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39
Pili
Mango
0.14
Guayabano
11
Pineapple
0.29
Durian
5
Citrus
0.50
4
Papaya
Jackfruit
0.69
1
Area planted (ha), to fruit crops Source BAS
2003
Agric. crops 13,025,000 ha Fruits 880,759
ha (6.76)
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Volume of production (mt), BAS 2000
Agric. crops 68.301 M mt
Fruits 11.056 M mt (15.76)
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Value of production (P), BAS 2000
Agric. crops P 276.826 B
Fruits P 58.925 B (21.29)
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Volume of export (mt), BAS 2000
All fruits 1.63 M mt
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Value of export (US), BAS 2000
Agric. export 2.34 B US (FOB) Fruits
463.57 M US FOB (19.83)
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GVA Contribution of selected fruits, BAS 2000
GVA in Agric. P 182.38 B Fruits P
32.88 B (18.03 ) Mango 12.5 B pesos
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9. Geographic Information System (GIS) Map for
Mango
Guide growers where to plant mango in suitable
areas of the country.
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THANK YOU!