Audience Analysis

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Audience Analysis

• Demographicsphysical characteristics
• Psychographics or attitudinal analysispsychologic
  al characteristics

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Demographics

• Age
• Race, Ethnic background
• Gender
• Religion
• Educational Level

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Attitudinal Analysis

• Attitudeslikes, dislikes such as food, music,
  clothing
• Valuesright or wrong such as drinking
• Beliefstrue or false such as God or Elvis

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Determine Purpose

• To inform
• To persuade
• To Entertain

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Select/Narrow Topic

• Relevant to
• Audience
• Occasion
• Speaker

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More Considerations

• Timely
• Amount of information available
• Can be done in time frame given
• Is NOT controversial
• Is not about sex, politics, religion
• Is something that can be explained easily

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Types of Informatives

• Object
• Idea
• People, person
• Event
• Procedure

• Can be sensedconcrete
• Cannot be sensedabstract
• Noteworthy
• General or specific
• How to do something