Guide Effective Cohort Analysis

1
What is Cohort?

• A cohort is a group of people who shows their
  similar characteristic in a specific time frame.
  Often, cohort data can be more advantageous
  because it specifies the time with accurate data.

2
What is Cohort Analysis?

• A cohort analysis instead of calculating your
  page activity or session in a fixed time range,
  cohort analysis describes the behaviour of
  different groups of users in a specific time on
  your website.

3
Retain Customers With Cohort Analysis

• Ensure that your customers are retained in a
  particular timeframe, this is the only way to
  achieve profitability. Many SaaS companies are
  using cohort analysis to measure customer
  lifetime value and revenue.

4
Guide Effective Cohort Analysis

• Cohort analysis is the most effective way to
  collect information about your audience. There
  are a lot of companies that gain profitable and
  deeper insights by using cohort analysis to be
  the best business model.

5
Benefit of Cohort Analysis

• A cohort analysis is the most powerful tool
  available for marketers to assess long term
  trends.
• By using the cohort analysis software lot of
  companies gain deeper insights into their
  customer behaviour.
• Cohort analysis is the most insightful analysis
  tool which you can run, it can examine large sets
  of data.