Communication Leaders or Luddites

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Communication Leaders or Luddites?

• IABC International Conference
• Tuesday, June 28, 2005
• Hilton Washington DC

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Luddites?
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Business Communication

• How is technology changing our work today?
• Why?
• What is in it for you?

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The Fireside Chat

• "the only thing we have to fear is fear itself"

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A Dream Fulfilled
a giant step for mankind
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A Nation Redefined
We will never forget
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A World Forever Changed
"Perhaps we will never know the exact scale of
the human casualties," Indonesian President
Susilo Bambang Yudhoyono
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Impacts of Technology on Communication
What changed?
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So what changed?

• Sender-driven
• One-to-many
• Controlled

• Receiver-driven
• Many-to-many
• Uncontrolled

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What has NOT changed ?

• Face-to-face communication

• People love toys

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What has technology changed
Immediacy
Integration
Information
Collaboration
Access
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ImmediacySpeed Reach
I want it and I want it now Queen 1990
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IntegrationNetworks, Content Management,
Technology
A phone is not a phone..
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AccessSearch, Choice
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AccessSearch, Choice
Opt-in, Opt out choice
Dont send it, I can find it
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CollaborationBlogs, Wikis Podcasts
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Implications for communication strategy
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Implications for communication strategy
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Blogs, Wikis, PodcastsOpportunities?
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Blogs, Wikis, PodcastsOpportunities?
http//www.forimmediaterelease.biz/
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Some Food for Thought

• Good management not more computing power is the
  key to higher productivity
• IT expenditures have little impact on
  productivity unless accompanied by good
  management
• McKinsey with London School of Economics(
  September 2004)

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tudor_at_tudorwilliams.com www.tudorwilliams.com 604-
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