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TSA FOR CROATIA Croatia

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Title: TSA FOR CROATIA Croatia


1
TSA FOR CROATIA Croatias up to date
experiences and future plans
REPUBLIC OF CROATIA Ministry of sea, tourism,
transport and development
institut za turizam institute for tourism
Neven Ivandic, Institute for TourismZrinka
Marušic, Institute for Tourism
CEI COOPERATION ACTIVITYDolenjske Toplice, 17th
18th October, 2007
2
Content
  • Highlights of Croatian Tourism
  • Goals of Implementing TSA in Croatia
  • Approach to TSA Development
  • Outcomes of TSA Feasibility Study for Croatia
  • Diagnosis of System of Tourism Statistics
  • Scenario of TSA Development
  • Action Plan
  • Current State of TSA Development
  • Open Questions

3
Highlights of Croatian Tourism
  • 2006
  • 10 million arrivals in statistically registered
    accommodation facilities
  • 53 million overnights in statistically registered
    accommodation facilities
  • 96 overnights on the Adriatic coast
  • 89 overnights by foreign tourists
  • 200 thousand beds in hotels and similar 400
    thousand in camps 400 thousand in
    households/private accommodation
  • 50 marinas with more than 15 thousand moorings
    (mainly for tourism purpose)
  • 4 compound annual growth rate in 2001-2006
    period

4
Highlights of Croatian Tourism
Foreign passengers, cross border traffic 2005,
in million (CBS)
Structure of foreign passengers, border survey
2005, in (CNB)
Inbound tourism consumption by type of
accommodation in million EUR (CNB)
Domestic and outbound tourism consumption 2004
(IT, survey on tourism activity of Croatian
citizens)
5
Highlights of Croatian Tourism
  • Inbound tourism consumption 5,6 billion EUR in
    2004, and 6,1 billion EUR in 2005
  • Domestic tourism consumption (15 citizens) 1,4
    billion EUR in 2004
  • Outbound tourism consumption (15 citizens) 0,8
    billion EUR in 2004
  • Internal tourism consumption 7 billion EUR in
    2004, approximately 7,5 billion EUR in 2005
  • Unofficial economy in tourism is not estimated
    yet
  • Unofficial economy in Hotel and restaurant sector
    in 2004 is estimated at approximately 35 of
    registered activity within the sector (CBS)

6
Goals of TSA implementation
  • Thorough analysis of tourism activity
  • Monitoring of monetary indicators
  • Determining inter-sectoral relationships of
    tourism
  • Evaluating the importance of tourism
  • Tourism policy formulation

7
Approach to TSA development
  • Basic methodological framework
  • Tourism Satellite Account Recommended
    Methodological Framework OECD, European
    Commission, United Nations, World Tourism
    Organization (2001)
  • European Implementation Manual on Tourism
    Satellite Accounts EUROSTAT (final draft, 2002)
  • New developments
  • Principles
  • Inter-institutional but also inter-sectoral
    cooperation
  • Flexibility in usage of data and data-sources
  • Step by step approach

8
Inter-institutional cooperation
  • Key success factor
  • Inauguration of Inter-institutional committee for
    TSA development process which consists of
    representatives from
  • Ministry of Sea, Tourism, Transport and
    Development
  • Croatian National Bank
  • Central Bureau of Statistics
  • Institute for Tourism
  • Institute for tourism in charge for developing
    feasibility study and experimental TSA
  • Institute for tourism has formed
    inter-institutional and multi-discipline
    technical team for development of TSA. The team
    consists of the representatives from
  • Institute for Tourism
  • Ministry of Sea, Tourism, Transport and
    Development
  • Central Bureau of Statistics
  • Croatian National Bank
  • Economic Institute Zagreb
  • UNWTO expert

9
Feasibility study approach
Description and diagnosis of tourism statistics
Inter-institutional team
Tourism activity in Croatia
Analysis of possible scenarios for TSA
development
Tourism products and activities
Inter-institutional committee for TSA
development process
Selection of optimal scenario
Development of Action Plan
Experimental TSA
10
Outcomes of Feasibility Study
  • Diagnosis of tourism statistics
  • System of tourism statistics (STS) not fully
    compliant with TSA methodological framework
  • The main shortcomings of STS from TSA
    perspective
  • absence of some of the required data (domestic
    tourism, structural statistics of important
    sectors),
  • inappropriate methodology of some surveys
    (inbound tourism)
  • partly non-updated data (I-O tables)
  • STS, with appropriate adjustments, provides basis
    for development of experimental and provisional
    TSA in short term
  • Development of I-O tables is one of the main
    prerequisite for final TSA tables

11
Outcomes of Feasibility Study
  • Required improvements of STS
  • Establishing new research/surveys
  • Domestic and outbound tourism demand and
    consumption
  • Survey of travel agencies and main passenger
    transport providers (Croatia Airlines,
    Jadrolinija, Croatian Railway)
  • Adjustment of existing surveys
  • Inbound tourism consumption (1) solving the
    problem of total population and (2) adjustment of
    questionnaire from TSA perspective
  • Updating of existing research/surveys
  • Development of I-O tables on more detailed level

12
Scenario for TSA development
13
Action plan
14
Current State of TSA Development
  • Work on Experimental TSA tables started
  • Two new surveys have been conducted
  • Domestic and outbound demand and consumption
  • Survey of few travel agencies and the most
    important passengers transport providers
  • Joint work on Tables 56 between Institute for
    Tourism and CBS National Accounts
  • Joint work with UNWTO expert
  • Results expected by March 2008

15
Open questions
  • Unofficial economy within TSA methodological
    framework
  • Linking demand data (survey of visitors
    non-registered flows included) and supply data
    (survey of tourism services providers not all
    activities reported)
  • Nautical tourism within TSA methodological
    framework
  • Character of accommodation services in nautical
    tourism, i.e. costs of mooring in marinas and
    renting costs as well as tourism flows related to
    overnights out of marinas and ports

16
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