TSA FOR CROATIA Croatia

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TSA FOR CROATIA Croatias up to date
experiences and future plans
REPUBLIC OF CROATIA Ministry of sea, tourism,
transport and development
institut za turizam institute for tourism
Neven Ivandic, Institute for TourismZrinka
Marušic, Institute for Tourism
CEI COOPERATION ACTIVITYDolenjske Toplice, 17th
18th October, 2007
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Content

• Highlights of Croatian Tourism
• Goals of Implementing TSA in Croatia
• Approach to TSA Development
• Outcomes of TSA Feasibility Study for Croatia
• Diagnosis of System of Tourism Statistics
• Scenario of TSA Development
• Action Plan
• Current State of TSA Development
• Open Questions

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Highlights of Croatian Tourism

• 2006
• 10 million arrivals in statistically registered
  accommodation facilities
• 53 million overnights in statistically registered
  accommodation facilities
• 96 overnights on the Adriatic coast
• 89 overnights by foreign tourists
• 200 thousand beds in hotels and similar 400
  thousand in camps 400 thousand in
  households/private accommodation
• 50 marinas with more than 15 thousand moorings
  (mainly for tourism purpose)
• 4 compound annual growth rate in 2001-2006
  period

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Highlights of Croatian Tourism
Foreign passengers, cross border traffic 2005,
in million (CBS)
Structure of foreign passengers, border survey
2005, in (CNB)
Inbound tourism consumption by type of
accommodation in million EUR (CNB)
Domestic and outbound tourism consumption 2004
(IT, survey on tourism activity of Croatian
citizens)
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Highlights of Croatian Tourism

• Inbound tourism consumption 5,6 billion EUR in
  2004, and 6,1 billion EUR in 2005
• Domestic tourism consumption (15 citizens) 1,4
  billion EUR in 2004
• Outbound tourism consumption (15 citizens) 0,8
  billion EUR in 2004
• Internal tourism consumption 7 billion EUR in
  2004, approximately 7,5 billion EUR in 2005
• Unofficial economy in tourism is not estimated
  yet
• Unofficial economy in Hotel and restaurant sector
  in 2004 is estimated at approximately 35 of
  registered activity within the sector (CBS)

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Goals of TSA implementation

• Thorough analysis of tourism activity
• Monitoring of monetary indicators
• Determining inter-sectoral relationships of
  tourism
• Evaluating the importance of tourism
• Tourism policy formulation

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Approach to TSA development

• Basic methodological framework
• Tourism Satellite Account Recommended
  Methodological Framework OECD, European
  Commission, United Nations, World Tourism
  Organization (2001)
• European Implementation Manual on Tourism
  Satellite Accounts EUROSTAT (final draft, 2002)
• New developments
• Principles
• Inter-institutional but also inter-sectoral
  cooperation
• Flexibility in usage of data and data-sources
• Step by step approach

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Inter-institutional cooperation

• Key success factor
• Inauguration of Inter-institutional committee for
  TSA development process which consists of
  representatives from
• Ministry of Sea, Tourism, Transport and
  Development
• Croatian National Bank
• Central Bureau of Statistics
• Institute for Tourism
• Institute for tourism in charge for developing
  feasibility study and experimental TSA
• Institute for tourism has formed
  inter-institutional and multi-discipline
  technical team for development of TSA. The team
  consists of the representatives from
• Institute for Tourism
• Ministry of Sea, Tourism, Transport and
  Development
• Central Bureau of Statistics
• Croatian National Bank
• Economic Institute Zagreb
• UNWTO expert

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Feasibility study approach
Description and diagnosis of tourism statistics
Inter-institutional team
Tourism activity in Croatia
Analysis of possible scenarios for TSA
development
Tourism products and activities
Inter-institutional committee for TSA
development process
Selection of optimal scenario
Development of Action Plan
Experimental TSA
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Outcomes of Feasibility Study

• Diagnosis of tourism statistics
• System of tourism statistics (STS) not fully
  compliant with TSA methodological framework
• The main shortcomings of STS from TSA
  perspective
• absence of some of the required data (domestic
  tourism, structural statistics of important
  sectors),
• inappropriate methodology of some surveys
  (inbound tourism)
• partly non-updated data (I-O tables)
• STS, with appropriate adjustments, provides basis
  for development of experimental and provisional
  TSA in short term
• Development of I-O tables is one of the main
  prerequisite for final TSA tables

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Outcomes of Feasibility Study

• Required improvements of STS
• Establishing new research/surveys
• Domestic and outbound tourism demand and
  consumption
• Survey of travel agencies and main passenger
  transport providers (Croatia Airlines,
  Jadrolinija, Croatian Railway)
• Adjustment of existing surveys
• Inbound tourism consumption (1) solving the
  problem of total population and (2) adjustment of
  questionnaire from TSA perspective
• Updating of existing research/surveys
• Development of I-O tables on more detailed level

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Scenario for TSA development
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Action plan
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Current State of TSA Development

• Work on Experimental TSA tables started
• Two new surveys have been conducted
• Domestic and outbound demand and consumption
• Survey of few travel agencies and the most
  important passengers transport providers
• Joint work on Tables 56 between Institute for
  Tourism and CBS National Accounts
• Joint work with UNWTO expert
• Results expected by March 2008

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Open questions

• Unofficial economy within TSA methodological
  framework
• Linking demand data (survey of visitors
  non-registered flows included) and supply data
  (survey of tourism services providers not all
  activities reported)
• Nautical tourism within TSA methodological
  framework
• Character of accommodation services in nautical
  tourism, i.e. costs of mooring in marinas and
  renting costs as well as tourism flows related to
  overnights out of marinas and ports

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Thank your for your attention!