The Non-Profit Sector

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The Non-Profit Sector Public Health Nutrition
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Major Roles

• Fund
• Educate
• Serve
• Convene
• Advocate

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Funders W.K. Kellogg Foundation, Food and
Society

• Vision food system provides all segments of
  society, especially those most vulnerable, a safe
  and nutritious food supply, grown in a manner
  that protects health and the environment, and
  adds economic and social value to rural and urban
  communities.
• Example of Project Tohono O'odham Community
  Action - improve nutritional quality of available
  foods, provide economic opportunities, revitalize
  traditional cultural practices, and reduce
  diabetes rates
• Food Society Fellows

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• Creating vibrant communities that provide
  equitable access to affordable, healthy, locally
  grown food and safe and inviting places for
  physical activity and play.
• Working in 9 communities

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Funders Robert Wood Johnson Foundation

• Childhood Obesity Reversing the epidemic by
  2015
• Evidence. Investments in building the evidence
  base will help ensure that the most promising
  efforts are replicated throughout the nation.
• Action. Our action strategy for communities and
  schools focuses on engaging partners at the local
  level, building coalitions, and promoting the
  most promising approaches. 
• Advocacy. As we learn from our evidence and
  action strategies, we share results by educating
  leaders and investing in advocacy, building a
  broad national constituency for childhood obesity
  prevention.

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RWJF National Programs for Childhood Obesity

• Active Living Research
• Active Living Resource Center
• Active Living by Design
• Active for Life Increasing Physical Activity
  Levels in Adults Age 50 and Older
• Communities Creating Healthy Environments
  Improving Access to Healthy Foods and Safe Places
  to Play in Communities of Color
• Healthy Eating Research Building Evidence to
  Prevent Childhood Obesity

• Healthy Eating by Design
• Healthy Kids, Healthy Communities Supporting
  Community Action to Prevent Childhood Obesity
• Leadership for Healthy Communities Advancing
  Policies to Support Healthy Eating and Active
  Living
• Salud America! The RWJF Research Network to
  Prevent Obesity Among Latino Children

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Funders Kresge Foundation

• The quality of an individuals health is
  determined, in large part, by where he or she
  lives. Healthy communities foster the physical
  and emotional well being of their residents.
• The natural environment
• The built environment
• The social environment

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Funders Seattle Foundation

• We are one of the nations largest community
  foundations, addressing a broad spectrum of
  issues locally, regionally and internationally.
  We apply our deep knowledge of the community to
  inform strategies for its health through
  effective philanthropy. Together with more than
  1,200 contributing individuals and families, we
  are making our world a better place to live.

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Promising Strategies in Wellness and Preventative
Care Work That Donors can Fund

• Encourage programs that promote fitness as a
  group activity, to be done with family and
  friends.
• Expand health and fitness programs aimed at young
  people, especially those that teach kids healthy
  habits in the first five years of life. 
•  Develop wellness approaches that address social
  connections, mental health and stress reduction,
  along with fitness and nutrition.
• Improve prenatal care and early parenting support
  for teenage, African American and Native American
  mothers, who suffer disproportionately high rates
  of infant mortality.
• Use community leaders or networks to teach
  HIV/AIDS prevention and other risk-reducing
  behavior.
• Engage older adults and the disabled in exercise,
  classes and social get-togethers.

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What's Working in Wellness Preventative Care
Local programs in Action

• The YMCA of Greater Seattle provides daily
  fitness classes, outdoor activities, summer
  camps, and other programs to more than 125,000
  local residents a year, serving people of all
  ages, races, faiths and incomes.
• The Barbershop Project, sponsored by Brother to
  Brother, trains barbers serving the African
  American community to teach others how to protect
  themselves and their loved ones from HIV. The
  barbers also link customers to free HIV training,
  testing and counseling.
• Delta Society improves human health through
  service and therapy animals. Through its Pet
  Partners Program, they train and screen
  volunteers and their pets to take part in
  visiting animal programs in hospitals, nursing
  homes, rehabilitation centers, schools and other
  facilities.

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Educate Produce for Better Health Foundation

• Non-profit 501(c)(3) consumer education
  foundation
• Purpose to motivate people to eat more fruits
  and vegetables to improve public health
• Activities
• nutrition education and marketing programs,
  including the new Fruits VeggiesMore Matters
• nutrition policy efforts
• industry and government collaboration

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Serve

• Nutrition Assistance Programs
• Feeding America
• Meals on Wheels Association of America
• Bread for the World
• Share our Strength
• World Hunger Year
• Etc.

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Convene
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Healthy Eating Active Living Convergence
Partnership

• Robert Wood Johnson Foundation
• W.K. Kellogg Foundation
• Kaiser Permanente
• The California Endowment
• Nemours Health and Prevention Services
• Centers for Disease Control and Prevention
• Kresge Foundation
• PolicyLink Program Director

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Healthy Eating Active Living Convergence
Partnership

• A collaboration of funders who have come together
  with the shared goal of changing policies and
  environments to better achieve the vision of
  healthy people living in healthy places

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Vision

• Safe neighborhoods, communities and buildings
  support physical activity as part of everyday
  life.
• Fresh, local, and healthy food is available and
  affordable in all communities and neighborhoods.
• Healthy foods and beverages are promoted in
  grocery and other food stores, restaurants, and
  entertainment venues.
• Schools offer and promote only healthy food and
  beverages to students.
• Schools promote healthy physical activities and
  incorporate them throughout the day, including
  before and after school.

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Vision (cont)

• Workplaces and employers offer and promote access
  to healthy foods and beverages and opportunities
  for physical activity.
• Health care organizations and providers promote
  healthy eating and active living in their own
  institutional policies and in their clinical
  practices.
• Organizations, institutions, and individuals that
  influence the information and entertainment
  environments share responsibility for and act
  responsibly to promote healthy eating and active
  living.
• Childcare organizations, including preschool,
  after-school and early childhood settings, offer
  and promote only healthy foods and beverages to
  children and provide sufficient opportunities
  for, and promote, physical activity.

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Values

• Promote equity and social justice
• Respect, recognize, and build upon the assets and
  capacity of communities
• Value learning from new evidence
• Have the wisdom to change course as dictated by
  experience

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Four core strategies that leverage environmental
change

• Build support for environmental and policy
  changes that promote healthy eating and active
  living.
• Promote and support coordination and connections
  within the healthy eating and active living field
• Optimize and increase investments in order to
  enhance the intensity, reach, and the number of
  community-based initiatives focused on
  environmental and policy change to enhance
  healthy eating and active living.
• Foster market-based change so that healthy food
  and opportunities for daily activity are
  available to all, affordable, safe, convenient
  and attractively presented and marketed.

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Within and Across Strategies

• Advance equity
• Promote cross sector policy, advocacy,
  networking, and mobilization
• Foster leadership
• Move the evidence base forward
• Employ the best in strategic communication
• Leverage resources within, across, and beyond

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Infrastructure

• MOUs between partners
• Program Director Search
• Prevention Institute and Civic Results Research
• PolicyLink as Program Director
• Tides as Financial Manager
• Committees and Working Groups

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Advocate
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Three Ways to Involve Foundations in Public
Policy

• Three Phases in Policy Development
• investigative phase
• action for change phase
• implementation phase

http//www.fieldstonealliance.org/client/tools_you
_can_use/01-31-07_power_in_policy_involve_fndtns.c
fm
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Investigative Phase

• Identifying public problems or opportunities
• Determining who is affected and involved in the
  issue
• Gathering information about what options and
  solutions exist
• Bringing key players together for deliberation
  and discussion
• Example Annie E Casey Foundation support for the
  Health of Washingtons Children report on
  childhood obesity http//hspc.org/publications/pd
  f/hspc_AR_07_web.pdf

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The action for change phase

• Planning for public policy and civic action
• Building the capacity of groups that will engage
  in advocacy
• Organizing and mobilizing activities to influence
  government decision makers or other stakeholders
  to agree to a policy change or new way of doing
  civic business
• Example PolicyLinks Your Guide to the
  E-Advocacy Revolution http//www.policylink.org/Pr
  ojects/eAdvocacy/default.html

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Implementation Phase

• Working with agencies and other groups to put the
  agreed upon change into place
• Evaluating results
• Example Rosalinde and Arthur Gilbert Foundation
  funded an assessment of the nutrition environment
  of licensed child care in Los Angeles County -
• http//www.first5la.org/research/an-assessment-of-
  nutrition-and-the-nutrition-environment-in-license
  d-child-care-in-los-ange