Using Project Deliverables

1
Using Project Deliverables

• September 20, 2004

2
Show DR Video

• Video created by RETX ISO-NE

3
Project Vision

• Promote the development of Demand Response
  Resources (DRR) by providing a roadmap for
  integrating DRR into liberalized markets.

4
The Soft Side of Demand Response

• Must develop methods, technology, and tools to
  connect customer to the market
• Must set realistic goals for the amount and value
  of the capacity that can be utilized in a DR
  program
• It is just as critical to properly communicate
  and sell DRs value to the major players and
  participants in the marketplace all the rules,
  systems, and technology will be worthless if
  nobody participates

5
Building the Business Case

• Create an in-country stakeholder group
• Assess the benefits and desires for demand
  response in your market
• Assess the economic opportunity for demand
  response in your market (e.g. market potential,
  valuation, cost/benefits)
• Assess the technology requirements to implement
  effective demand response
• Assess the market challenges and develop
  strategies for overcoming them
• Design DR structure and establish pilot project
  (hopefully)

6
How We Can Support You

• Task XIII Project Guidebook
• Web Portal
• Project info
• In-country sections
• Communication Plan Template
• In-country seminars
• Meet with stakeholder groups
• Technology demonstrations
• Other

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Essentials of Good Communication

• Know your audience
• What do they value?
• What are their problems?
• What gets their attention?
• Know your goal
• What message is important now?
• What response are you looking for?
• Know your channels
• What communication options are available
• Which reach your target audience
• Using multiple channels for the same message

8
The Communications Toolkit

• An actionable, hands-on toolkit is being
  developed to enable effective communications
  within your country during all phases of Task
  XIII.
• The toolkit will include
• lists of players that are prime communications
  targets during each phase,
• important messages to communicate
• case studies and success stories to help generate
  ideas
• templates and checklists
• helpful hints for building support during the
  entire time you are building your business plan

9
Thank You

• It is the collaboration and sharing of best
  practices from around the world that will set
  this project apart and make our efforts most
  successful.
• We plan to make the Communications Toolkit
  available for review and usage shortly
• Keep your eye on the portal for an announcement
  of Version 1.0 of the toolkit.