Community Investment Support Program

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Community Investment Support Program

• Christine Smith
• Senior Trade Commissioner
• Regional Office, Nova Scotia

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Foreign Direct Investment Strategy

• Global Commerce Strategy focuses on need for FDI
• Emerging economies of China, India and Brazil
• Focusing on priority industry sectors
• Focusing on 25 Key FDI markets
• 6 Sectors profiled. Available on investincanada.ca

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CISP Supports Canadas Investment Strategy
Improve Canadas business climate through more
active policy advocacy
Proactive policy advocacy
Raise visibility
Raise Canadas visibility as a competitive
investment location
Proactive marketing
ICB Posts Provinces Regional Offices OGDs Municipa
lities RDAs
Implement a proactive targeting and promotion
strategy in priority sectors
Proactive prospecting
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Influence decisions
Collaborate with partners to provide aftercare
services to key investors
FDI aftercare services
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Supporting Canadas Investment Strategy

• CISP is the evolution of PEMD-I (Program for
  Export Market Development Investment)
• CISP recognizes the importance of communities as
  drivers of growth and supports them to
• Attract, retain and expand foreign direct
  investment
• Develop After-Care strategies
• Work with partnerships
• Share costs

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What CISP Funds

• Capacity Building (Category I)
• Training
• Community Profiles/ Asset Mapping
• Strategy Development and Implementation (Category
  II)
• Studies, Strategy, Planning
• Company Targeting
• Website, Promotional Materials and Events
• Business Development Outreach

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CISP ROLES RESPONSIBILITIES
Category 1 Activities (Research and Capacity
Building)

• Activities focusing on improving the investment
  readiness of communities through support for
• basic research,
• development of community profiles, and
• training.

• For this level of expertise, CISP supports staff
  training, research activities and profile
  development. Examples of work include
• investment training for economic development
  staff, researching assets,
• identifying investment strengths, and
• developing a community profile to be used when
  encouraging investors.
• developing or substantially upgrading Web sites,
  and
• implementing strategies to retain or expand the
  investment of foreign affiliates already located
  in Canada.

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CISP ROLES RESPONSIBILITIES
Category 2 Activities (Strategy, Planning
Implementation)

• Activities that CISP supports at this level of
  expertise include
• identifying foreign targets and developing
  corporate profiles and contact database,
• developing and implementing a targeted strategy
  for encouraging investment,
• developing a strategy for approaching
  corporations,

Category Two is for communities that have
completed basic research and are prepared to
identify targets, develop a strategy and/or
produce promotional tools.

• All projects should include contributions from
  private sector partners.

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Investment Attraction Continuum
Investment Attraction
Business Retention and Expansion
Step 2
Step 1
Step 3
Step 4
Step 5
Research to Identify Competitive Advantage
Development of Community Profile
Target Industry Sector Geographic Area
Identify Marketing Strategy
Executing the Plan
Create Inventory of Foreign Owned Companies
within Municipality
Examine Growth Potential in Key Sectors
Develop Sector Strategy
Identify Firms with Retention and
Expansion Possibilities
Strategy Development and Implementation
Step 6
Capacity Building
Monitor, Evaluate, and Adjust
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CISP Eligibility

• Eligible Costs
• Consultant fees
• For research, analysis, planning and/or execution
  of a strategic plan
• Website development
• Translation
• Training (only EDAC or CEDAP courses)
• Software Customization
• Meeting room rentals
• Layout and design of advertising and promotional
  materials (not printing costs)

• Ineligible Costs
• Activities to attract domestic investment from
  within Canada
• Activities to attract or promote tourism
• Activities where a partner directly benefits
  financially
• Advertising placement costs
• Capital asset purchases
• Hospitality
• Overhead costs
• Promotional materials
• Taxes
• Travel

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Application Process

• Application Deadline January 15, 2008
• One adjudication per year (Mid- February)
• Adjudication committee is comprised of federal,
  provincial, and private sector members
• Maximum federal participation 50
• Repeat activities 30 maximum funding (1-time
  repeat only)

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CISP 2006/07 Demand Over 10M for 160 Projects
40,000
34,000
189,000
960,000
680,000
180,000
500,000
2,748,899
3,599,000
50,000
570,000
548,799
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Success

• Since 1998, CISP funding has been credited by
  municipalities with having helped attract some
  650 million in foreign investment and having
  created 4,000 jobs
• Summerside
• Halifax
• Kingston, Ontario

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Nova Scotia Best Practices

• Hants RDA
• 3 time applicant
• Started with capacity building (web site,
  training)
• Progressed onto strategy development and
  implementation (industry sector focus)
• Proposals are clear and well developed
• Attainable objectives and realistic time frames

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For more information..

• Valerie Bachynsky
• Trade Commissionner
• Telephone [phone]
• valerie.bachynsky_at_international.gc.ca
• www.cisp.gc.ca