Microsoft Marketing Strategy

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Microsoft Marketing Strategy
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Introduction

• Microsoft, the life and livelihood of
  multibillionaire Bill Gates, could easily be
  considered a major contender, if not King of the
  software industry. One major niche in the
  software market is Microsofts operating systems
  (OS), which laid the foundation for the way the
  computer industry would grow in the future. It
  began the new era in computing with its Windows
  3.0 series, last release in 1992 (excluding the
  1995 NT version), creating a whole new way do to
  work on the computer, making it a more user
  friendly environment than its previous operating
  system DOS.

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Marketing of Software

• The Introduction of operating systems (windows)
• Keeping up with the rapid growing of computer
  industry
• Microsoft kept pioneering new and better
  operating systems

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Marketing of Software

• The Release of Windows 95
• Creating new standards of OS
• User friendly
• The demand for new upgrade
• The Release of Windows 98
• Not Completely tested
• Buggy
• Not Completely functional
• Y2K
• The Release of Windows 98 Second Edition

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Marketing of Software

• The Release of Windows Millennium
• Y2K solved
• More user friendly
• Buggy!
• People preferred windows 98SE

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Techniques Used To Differentiate To Maintain
Market Edge

• User friendly
• Online based updating system
• Strategic alliance (Sega, vision of Xbox in Tokyo
  or HomeAdvisors new sales manager Jim Guy being
  hired)

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Conclusion

• Microsoft sales strategy
• Why the early release of software (OS-windows)
• Why not fully tested and/or functional
• How techniques used to maintain a market edge
• Why Microsoft still in business
• Why the majority of us use IBM and compatible
  products which use Microsoft software instead of
  Apple Macintosh

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Reference

• http//www.mspress.microsoft.com
• www.microsoft.com