Sales Meeting

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Sales Meeting Tampa-2001
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Overview

• A worldwide leader in Prestige pens
• Growing Brand in North America
• Strong and unique brand identity
• Distinctive product line
• Aggressive new product program

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Positioning With a sense of Style Waterman
creates a more desirable pen
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? Waterman is Vibrantly expressive - Alive,
vivid, distinct, powerful, growing and strong. A
step away from the crowd - Knows all the rules
and chooses to break them. Creative - Sees
things in a different light. Imaginative.
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? Waterman means Elegant French
design... Making a style statement... Success
on its own terms...
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? Waterman means... Elegant French design... -
Refined, yet having its own twist. Cosmopolitan.
Waterman sets the standard that others
follow.
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? Waterman means... Making a style
statement... - A strong sense of individuality
and self-confidence. Yes, a pen writes. But
it also speaks. And I want my pen to say the
right things about me.
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? Waterman means... Success on its own
terms... - Having a strong point-of-view and
expressing it. An authority that has been
earned. But can also wink at conformity.
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Waterman USA
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Objectives 2001

• Grow Sales and Profits
• Maintain current Prestige positioning
• Maintain constant flow of new products

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New Products
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Ici et La

• Product Description
• Available in either classical or more fashionable
  finishes
• unique lacquer finishes
• 3 finishes with gold plated trims (classical
  collection)
• 2 finishes with chrome trims (fashionable
  collection)
• One writing mode capped Bp/Rb (delivered with Bp
  refill).
• Suggested Retail 55
• Started shipping in Dec 2000

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Window Display
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Nouvelle Vague

• Product description
• Offer a retro style (Art Deco era) as an
  alternative design to the current range of styles
  
• Offered in 4 modes
• Priced between 80 and 120
• Launch Q2 2001

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Nouvelle Vague
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Harley-Davidson Collector

• Product Description
• Based on famous EL 36 bike
• Inspired by unique bike fork
• Rounded design with sophisticated curved lines
• Available in 4 modes
• Prices _at_ 100
• Launch Q3 2001

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Harley-Davidson Collector
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Harley-Davidson

• Free Wheel

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Harley-Davidson - Free Wheel

• Product Description
• Design reflects the HD traditional logos
• Available in 4 modes
• Priced _at_ 30.00
• Launch Q3

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Caracteres

• Product Description
• Regain momentum in the upper mid-line price
  segment.
• Reinforce Watermans position as the style
  leader, the innovative brand.
• Available in 4 modes
• Priced Between 50 and 70
• Launch Q3 2001

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Caracteres
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Summary

• Focus on products above 50
• Main Channel Carriage Trade
• 2001 New product Launches
• Ici et La
• Nouvelle Vague
• Caracteres
• HD- Collector
• HD- Free Wheel

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Rotring
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Fountain Pen 25

• Contoured grip
• 2 nib sizes (XS, XL)

Rollerball 20

• Free-Ink refill

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• sturdy metal clip
• co-molded cap
• lightweight Aluminum barrel
• Visible ink window

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• Aiming for a young audience
• Exciting, sporty look
• Breaking away from our technical roots
• Unique in the market