WIRRAL WATERS

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WIRRAL WATERS
client logo
DELIVERING THE VISIONPaul SingletonDirectorTur
ley Associates


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Initial Vision

• World Class Waterfront City
• High Rise / High Density
• 15,000 new homes
• 750,000 sq m of commercial space
• 27,000 new direct jobs
• Major national and international occupiers

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WHOSE VISION IS IT?

• North West based
• Privately owned with 6bn asset base
• Multi faceted company including Ports, Airports
  and Property
• A Property Company rather than a Developer
• Track Record of Delivery
• Delivery in Partnership with
• Wirral Council and others

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WHERE IS IT?
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The Wirral Peninsula
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A Polarised Borough

• Some of the highest property prices in the NW
  close to some of the worst deprivation
• Highest quality environment close to poor and
  neglected urban fabric
• Local regeneration successes but critical mass
  and momentum not achieved
• Part of LCR but overshadowed by Liverpool

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OUR OBJECTIVES
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• Regeneration not development
• Partnership approach
• Learn from precedents
• Aspirational and transformational
• World Class design
• Sustainable legacy
• Private sector led but with a comprehensive and
  rigorous approach

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Contrasting Coastlines peninsula setting, city
living

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OUR APPROACH
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Stage 2 Baseline Assessment

• Research, Analysis and Precedent Review
• Extensive consultation in listening mode
• Sharing and discussion with WBC
• Sharing as part of evidence base for LDF
• A Living Document to be reviewed and updated as
  necessary

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Stage 3 Expanding the Vision

• Key Prompts
• What is the aspiration local to international?
• What are the components needed for successful
  neighbourhoods?
• Who is this for? What will attract them?
• Who benefits?

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Stage 3 Option Development and Testing

• Multi discipline team approach
• Strategic options
• Bottom up options
• Uses, components, clusters and hubs
• Quarters and neighbourhoods
• Evaluation framework
• Preferred options

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Our Footprint Catalyst Neighbourhoods

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Our Footprint Partnership Neighbourhoods

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Stage 3 - Outputs

• Neighbourhood Frameworks
• Movement Strategy
• Public Realm Strategy
• Infrastructure Strategy
• Implementation Strategy
• Sustainability Strategy
• Delivery Strategies

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Planning Strategy

• UDP dated and not identify potential of docks
  area EM10 not saved
• Input into RSS boundaries and housing numbers
• Input into LDF/NGP bid
• Outline Masterplan applications
• Parameter Plans and Design Coding.
• Infrastructure applications
• Early Wins

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Partnership Working

• Collaboration/sharing with WBC
• Workshop engagement with officers
• Sharing and agreement of baseline
• Joint working groups to maximise benefits
• Development team approach
• Planning Performance Agreements

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Partnership Working extends to

• HMRI Team
• GONW
• NWDA
• EP
• The Mersey Partnership
• Merseytravel and HA
• CABE/The Urban Panel
• Plus many others

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BENEFITS OF APPROACH
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• Building trust and co-operation
• Establishing credibility re deliverability
• Shared commitment to maximising benefits
• Ensuring quality and sustainability
• Providing infrastructure at the right time
• Balancing certainty with flexibility
• Building on history while shaping the future