Growing Your Business

1
Growing Your Business
MedLink Transamerica Worksite Marketing

• Mary Odle
• MedLink
• Karen McGhee
• Transamerica Worksite Marketing

2
Market Potential

• There has been a 45 increase in sales of
  voluntary worksite products over the past 5
  years.
• Over 1 Billion of new premium for voluntary
  worksite products was sold through the 2nd
  quarter of 2007.
• 70 of new sales have come from employers with
  less than 500 employees in 2006.
• Source LIMRA 2nd Qtr 2007 sales survey of
  voluntary worksite products.
• .

3
Who can Sponsor Worksite Products?

• Employer Groups
• W-2 employees
• 1099 employees
• Associations
• Trade Associations
• Affinity Groups
• Franchisers

4
Good Candidates for Worksite Products

• Blue Collar Employer Groups
• Manufacturing
• Trucking
• Service Industry
• Hospitals
• Realtors
• Restaurants

5
Enrollment

• Face-to-face
• Call Center
• Web Based
• Combination / Mixed
• Perpetual

6
What value added Services can you provide for
your clients?

7
Value Added Services

• Employers can increase their benefit packages
  without paying part of the premium.
• Offering insurance products can help associations
  recruit and retain members.
• Worksite enrollments can provide a way to
  increase participation in HDHP,CDHC and defined
  contribution retirement plans.

8
Increase your revenue

• Someone is approaching your clients about
  voluntary worksite benefits.
• It may as well be you!
• Voluntary worksite benefits can help you open the
  door for traditional group benefits.

9
Ask your clients about worksite marketing

• Offering voluntary worksite marketing products
  to your clients isnt just about selling an
  insurance product.
• Other services can be offered to employers that
  are subsidized by the commissions that you
  receive from selling worksite products.
• Waiving consulting fees
• Providing non-commissioned benefit counselors to
  explain their entire benefits package
• Benefit Statements / Hidden Paycheck Scenario

10
Questions / Comments

• MedLink
• Transamerica Worksite Marketing
• Your resource for creative worksite solutions