Brochure Writing

1
Brochure Writing

• From
• Business Writing
• Tips From the Pros

2
It is Important

• (The brochure) will do more to define you than
  any other marketing tool.
• If it doesnt look and feel professional, people
  will assume thats the way you run your business.

3
Budget

• Consider cost when designing.
• If you use pictures, you may have to pay for
  them. Check to make sure the images you are using
  are free and that you have permission to use
  them.
• You dont have to get crazy with color. You can
  make just as much impact with a nice, clean look.

4
Strategy

• Use clear, active, and personal style
• Statistics show that readership falls off
  dramatically after 50 words but barely falls off
  at all from 50 to 500 words.
• That means get their attention quickly.
• Each panel should stand alone.
• Dont forget the call to action!

5
Think Visually

• Use subheads-these should convey the main idea
• Use bullets-this helps readers break and process
  a lot of information
• Testimonials add credibility
• Pull Quotes-pull out a more poignant point to get
  attention

6
Use Restraint

• Avoid outrageous claims
• Cool it with colors and fonts. Try do stay within
  the color scheme and two or three fonts is the
  MAX.
• Adams, Eric. "Better Business Writing Tips from
  the Pros. " Home Office Computing. 
  1 Jan. 1991 54.