40 seats

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2009 Bryan Barton Propaganda

• Take a Seat!

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Goal of the 40 Seats campaign

• Take back the House of Representatives in 2010.

Utilize Web 2.0 to focus the efforts of old and
new activists all across the country.
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Campaign components

• Website
• Facebook connect
• Online videos
• Local Media
• Rallies
• Action

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Website 40seats.com

• Key component but not only component
• Site is only for Activists and Potential
  Activists.
• Goal of site
• Ascertain the location of the activist.
• Match the activist with the closest competitive
  race.
• Get the activist to pledge to volunteer and/or
  donate to that specific campaign.
• Provide tools for activist to easily show his
  friends and neighbors his pledge (through
  Facebook connect/ widgets etc.)
• Collect activist email, zip code and name.

Locate.
Connect.
Act.
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Entrance Page
About
See All 40 Seats
Videos
Enter your zip code
95826
Submit
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Homepage Example
About
See All 40 Seats
Videos
District Problem Hero Vids
11th District of CA

• 43 Republican
• 41 Democrat
• 90 Urban
• 64.1 White
• 3.4 Black
• 19.7 Hispanic
• 8.7 Asian
• 2008 43.5 for McCain

Click here to take this seat!
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Actions Page
About
Videos
See All 40 Seats
Yes, I would like to do my part to defeat Jerry
McNerney in the 11th District of California.
Donate
10 25 50 100 250 500 Other ________
Jerry McNerney
Check all the ways you can help!
Your Email
Allow volunteers for the campaign to board at my
house Host a fundraiser Host a BBQ with my
neighbors Put a bumper sticker on my car Put a
sign in my yard
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Full List of Actions
Check all the ways you can help!
Allow volunteers for the campaign to board at my
house Host a fundraiser Host a BBQ with my
neighbors Put a bumper sticker on my car Put a
sign in my yard Make phone calls for the
campaign Walk precincts for the
campaign Available weekends of Oct 15 16 Oct
30 31 Nov 1 2
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• 90 million active American Users
• Fastest growing demographic over 35
• The Facebook connect program is perfect to
  spread the concept of 40 seats virally.

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• GOP online video has been lackluster with a few
  exceptions
• This trend does not need to continue
• Online video should be used both to convince
  voters AND to pump up volunteers and contributors.

ONLINE VIDEOS ARE NOT TELEVISION COMMERCIALS
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• The 40 seats will be released to the media one by
  one for forty consecutive days.

The wrath of a million activists descend upon
Springfield Tonight at 10.
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Rallies

• It has recently been shown that Conservatives do
  show up to rallies.
• There is no reason that the keynote speaker
  should not be the local congressional challenger.

And there is no reason he should not be asking
for money and volunteers!
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ACTION!

• The goal is to get 500 people per a district to
  do at least one action.
• And 50-100 people per a district to become super
  volunteers.
• All actions are designed to improve the one thing
  which will win us the election in 2010
• TURN OUT !!!

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Multi-Platform Campaign

• We are behind online.
• However the activists are ready to work if
  properly organized.
• The only way to do this is through an open web
  2.0 national effort.

Take a Seat!