Export Champagne

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• Because every day is a celebration

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Summary
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I/ Marketing Section
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1. The Project
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2. The Market
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2. The Market
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2. The Market
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3. The Marketing Mix
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Champagne Ardennes

• Our office is located in the heart of the
  Champagne-Ardennes region, in the small town of
  Vaudes.

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Luxury Champagne
Moët et Chandon Price B to B 50 370 Kn
Champagne Mumm Price B to B 50 370 Kn
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Regular ChampagnePrice B to B 30 220 Kn
Champagne Rémy Massin

Champagne Ruffin
Champagne Gaillot
Champagne Larmandier
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Organic Champagne
Champagne Françoise Bedel et Fils Price B to B 35
260 Kn
Champagne Leclerc Briant Price B to B 35 260
Kn
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3. The Marketing Mix
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Logo and slogan

• Because every day is a celebration !

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Commercial Brochure
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Commercial Brochure
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B to B prospecting
Business Cards
Producers in France
Customers in Croatia
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After-Sales Service
customers_at_expchamp.com
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4.The SWOT analysis
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4.The SWOT analysis
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5. The 5 Porter Forces
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6. The PESTEL Analysis
. Parliamentary Democracy . Not a EU member
. Industries . Tourism . Developing countries
. Amount of tax 0 kuna for alcohol in wine
. Tourists . Wealthy/elderly people
. Profitable locations . No damage . Recycling
. Lack of high technology but developping quickly
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II/ Financial Section
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1. Financial Strategy

• Initial Capital 20,000
• Loan 10,000
• Grant 5,000

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2. Overhead Expenses

• Starting Expenses
• Creation
• Furniture
• Computer Equipment
• Forklift
• Car Leasing
• Rentals
• Warehouse, office, car
• Utility Expenses
• Telephone, electricity/water, petrol...

• Wage Expenses
• Salesperson Warehouseperson in Croatia
• Salesperson office in France
• Communication
• Business cards, brochure, website creation

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3. Operating Expenses

• Champagne purchasing
• Average unit price 15
• Purchase every 3 months (around 3000 bottles)
• Stock strategy always have 1000 bottles in our
  stock
• Transportation from France to Croatia
• Average cost per year 50,000

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4. Sales Forecast

• Aim 1.000 bottles per month
• Best periods before the summer and before end of
  year
• Creation of the company in June to be ready for
  this period
• Sales forecast

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5. Profitability forecast
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Conclusion
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So, are you ready to invest in our business?

• Please, feel free to ask questions.

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Thank you for your attention!