Mapping the Ethnic Landscape of European Online Media Sources

1
Mapping the Ethnic Landscape of European Online
Media Sources

• To what extent and in what context are
  ethnic/racial minorities represented in
  photographs on European media websites?
• NOTE For the purpose of this report, an
  ethnic/racial minority shall be defined as any
  person of non-Caucasian descent.

2
Further Questions

• Are there quantitative differences between the
  representation of ethnic minorities in
  advertisements as compared to the remainder of
  the webpage?
• Do quantitative differences exist between the
  representation of ethnic minorities in different
  types of online media (quality v. tabloid)?
• Are there quantitative differences in the
  representation of ethnic minorities in the
  different countries/regions of the European
  subcontinent?

3
Graphic representation of minorities in European
online media
4
Representation of minoritiesadvertisements v.
front pagenote the difference in value of the
horizontal axis
5
Images in different types of online media
6
Visual representation of minorities in different
types of online media
Ads.
Front Page
7
Regional and national differences in photographic
images on webpages
8
Regional and national differences in visual
representation of minorities
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Conclusion

• How European is online European media?
• The data show Caucasians are visually
  represented more often in online European media
  than are ethnic/racial minorities. We conclude
  the visual ethnic landscape of online European
  media caters primarily to Caucasians.

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Further Research, Problems and Concerns

• Ethnic composition of countries
• Correlation between number of languages offered
  and visual ethnic representation
• Insufficient data
• Coder reliability