Stop and Shop Supermarket Companies

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Stop and Shop Supermarket Companies

• Dave Danforth
• Mike Hersey
• Manjiri Mannino
• Jeff Nguyen
• John Rose

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Vision

• To provide Stop and Shop customers with the best
  shopping experience while being an active member
  of the community.

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Mission

• To provide the most convenient shopping
  experience for the customers, all the while
  delivering to them the highest quality goods for
  the most reasonable prices.

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Strategic Objective

• To gain the largest market share amongst the four
  supermarkets in the Amherst area and maintain
  this status as it grows and expands. Stop and
  Shop will do this by being receptive to its
  customers needs, allowing for them to find
  everything conveniently located, and by using
  their buying power to get the best prices for the
  products they sell.

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• Porters Five Forces

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General Environment

• Demographic Segment - They provide service for
  the majority of the Amherst area (all ages) with
  the exception of those who prefer the niche
  marketplaces (Whole Foods and Trader Joes),
  focusing primarily on those with income on the
  lower side such as the college student.
• Sociocultural Segment - well rounded company,
  hiring people of all shapes, sizes and colors,
  and also catering to all types of people. They
  are very concerned with the community as well,
  particularly the family (prepared dinners etc.)
• Political and Legal Segment - politically correct
  store with a variety of products from all genres
  and areas around the globe. 
• Technological Segment - uses up to date computers
  and security systems.  They have implimented the
  self check-out, as well as the peapod service.
• Economic segment - strive to be a price leader,
  so when something increases, they are affected
  (Minimum wage, price of corn, etc.).
• Global segment - located in over 180 communities
  in Connecticut, Massachusetts, New Hampshire, New
  York, New Jersey and Rhode Island. Only food
  bought from other countries would have a great
  effect on them.

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• Value Chain

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Attract, Develop, and Retain Human Capital

• Attract- Stop Shop does a great job of
  attracting new workers. They have competitive
  salaries and benefits, and provide quality
  training. They promise to treat each associate
  with the utmost dignity and respect. In
  addition, they offer growth opportunities to the
  management in the form of bonuses based on the
  stores performance.
• Develop- Stop Shop has training programs
  specific to individual jobs which enable the
  workers to effectively and efficiently serve the
  customers.
• Retain- Retaining employees is difficult in the
  grocery business because for some of the jobs, it
  is either part time or a first job however,
  they do quite well. They have pay increase plans
  which are based on manager reviews, as well as
  incentive plans that allow higher level employees
  to get bonuses in accordance with the performance
  of their stores.

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Strengths

• Great Location on bus route, near liquor store,
  and TJ Maxx.
• Convenient Store Hours 24 hours Monday-Friday
  and 6 am -12 pm Saturday and Sunday.
• One Stop Shopping pharmacy, Citizens Bank,
  Staples, Dunkin Donuts, florist, pre-made
  section, and Red Box.
• Pea Pod Home Delivery allows for grocery needs
  to be met even when customers cannot get to the
  store.
• Self Check Out faster check out when employee
  ones are busy.
• Easy Navigation convenient pathways around the
  store.
• Wide variety of Products customers do not have
  to go elsewhere for products

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Weaknesses

• Does Not Sell Liquor competitors do sell and may
  be missing out.
• Location of Competitors all competitors are
  within a mile of the store and so customers can
  easily seek them out.
• Demographic the large student population can be
  price sensitive and are willing to go to where
  the best sale is that week.