Primetime Weekly Recap

1
Primetime Weekly Recap

• Week 1- 08/09

2
Ad Supported Cable Commands More Than Half Of
Total TV Viewing in Prime
1st Week of 08/09 Season
HH Weekly Share Levels By Viewing Source -
Primetime
Doesnt add up to a 100.
Source CAB analysis of Nielsen Galaxy. LiveSD
estimates.
3
Ad-Supported Cable Household Ratings by Week
Third Quarter 2008 Analysis
Primetime Ad-Supported Cable HH Weekly RTG
Source CAB analysis of Nielsen Galaxy. LiveSD
estimates. Same Period YAG
4
Ad-Supported Cable Household Projections by Week
Third Quarter 2008 Analysis
Primetime Ad-Supported Cable HH Imp (OOO)
Source CAB analysis of Nielsen Galaxy. LiveSD
estimates. Same Period YAG.
5
Ad-Supported Cable Continues To Outperform
Broadcast Week After Week
Year to Date Share Analysis By Week
Primetime HH Share
Source CAB analysis of Nielsen Galaxy. Year To
Date starts week of 12/27/06. LiveSD estimates.