Chapter IV Store Building , Layout , Equipment and Facilitation

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Chapter IV Store Building , Layout , Equipment
and Facilitation

• Consideration on Facilitation
• Ownership Self Investment
• Rental
• Building Rental
• Franchising

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Chapter IV Store Building , Layout , Equipment
and Facilitation

• Ownership
• Advantage
• Disadvantage
• Rental
• Advantage
• Disadvantage

• Franchising
• Advantage
• Disadvantage

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Chapter IV Store Building

• Outsider the Building
• Attraction , Imaging , Useful and Benefit
• Store Front and Decoration
• Vista or Visualization
• Material Decoration Colorful ,Print-Ad
• Entrance / Exit
• Invitation, Widely, Automatic, Ringing

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Chapter IV Store Building

• Windows this is the eyes of store
• Open Background
• Semi-closed Background
• Close Background

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Chapter IV In-store Building

• The Floor strong ,non-slippery
• The Roof Cool Temp , brightening
• The wall and Partition Bright , Temperature
  control , Economics
• Electrical Visualize-Clear , easy to selection
  work , Ez Maintain
• The Color Attraction , Fancy Imagination ,
  Bright , Strong
• Temperature Cool-warm,Comfort, Eco

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Chapter IV Lay-out and Displaying

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Chapter IV Lay-out and Displaying

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• Size and shape of area and Shelf
• Location and area of Installation
• Types and Number of Merchandises
• Type of Services Full or Self service
• Consumer Behavior
• Decoration and Equipment
• Retailer Mind

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Chapter IV Lay-out and Displaying
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Chapter IV Lay-out and Displaying

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• ????????????????? (Grid Layout)
• ????????????????????? (Free Flow Layout)
• ????????????????????? (Service Retailing Layout)

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Chapter IV Lay-out and Displaying

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Lay-out and Displaying
Customer Traffic Flow Study
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Chapter IV Lay-out and Displaying
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Grid Lay-out and Displaying
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Grid Lay-out and Displaying
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Free Form Lay-out
?????????????????????????? (Free Flow Layout)
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Free Form Store Lay-out
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Chapter IV Displaying

• Displaying and Space Management
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• ??????????????????????????????? (Point of
  Purchasing)
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• Main Factors for Displaying
• Merchandising Characteristics
• Type of Store

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DisplayingMerchandising
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Plan-o-grams

• Planograms is a diagram created from
  Photographs , computer output , or artists
  renderings that illustrate exactly where every
  SKU should be placed .
• SKU Stock Keeping Units

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Plan-o-grams
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Plan-o-grams
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Plan-o-grams
Computer Print Out
Truly Merchandising
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Plan-o-grams
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Plan-o-grams
Merchandise Island
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Chapter IV Exterior Displaying

• Exterior Displaying
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