What motivates professionals to learn

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What motivates professionals to learn? CHASE 2009
Jacqui Nelson, Nelson Croom
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Learner numbers
not recognised
compulsory
mandatory
voluntary
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• Greed or Fear

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• Getting them to the learning
• Keeping them there

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• Getting them to the learning
• How easy is it to access
• When can I fit it in

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• Learners

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• Keeping them motivated
• Let them learn what they want
• In a style that suits them

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Learning
Communication /Collaboration
Information
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• Web 2.0

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• What does it mean for CPD?
• It puts the social component back into online
  learning

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• Phrase or marketing term
• Started with the first blog in 2002
• It is a new incarnation of the web

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V
Attitude

• Tools

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• Blogs
• Wikis
• Podcasting
• Virtual worlds
• Social networking
• Social bookmarking

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• A learners journey

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• Samantha
• 34 years old
• Married with two children (6 and 4)
• Worked at Barnardos for 3years
• Just promoted into the Fundraising department

• Leo
• 23 years old
• Works for Addaction
• Graduated 2 years ago

• William
• 58 year old
• Freelance fundraising consultant working with
  large charities
• Worked in fundraising for 27 years

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Institute of Fundraisings learning blog
A Second Life for church fundraisers
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• Discussion Forum

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Learning
Communication /Collaboration
Information
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• Personalisation and individuality
• Facilitating learning
• Content is still central