Sport And Bookmaking: A Question Of Ethics

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Sport And Bookmaking A Question Of Ethics?

• Nicolas BERAUD
• CEO of BetClick
• Brussels, 17th of February

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Sport And Bookmaking  A Question Of Ethics? 

• Brief introduction of BetClick
• BetClick is a pure online fixed odds bookmaker
  targeting mainly southern Europe - France,
  Portugal, Spain, Italy and Greece
• It is part of the Mangas Gaming group owned by
  the Société des Bains de Mer et Stéphane Courbit,
  former CEO of Endemol, France

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Sport And Bookmaking  A Question Of Ethics? 

• Responsible gaming is part of the DNA of
  BetClick.
• Bookmaking and Sport/Horse racing are closely
  linked
• Specificity and advantages of online bookmaking

4
Responsible gaming is in the DNA of BetClick,
part of our values

• Responsible gaming is key for online operators
• Our measures
• Checks on ID and age through membership
• Tools deposit limits, account details,
  self-exclusion, links to player protection and
  responsible gaming sites
• Customers communications
• Dedicated trained staff
• A regulated open market stimulates a more
  responsible gaming environment.
• FDJ and PMU case in France.
• We work closely with the authorities and sports
  bodies to address these issues either through the
  ESSA and directly with relevant bodies

5
Bookmaking and Sports/Horse sectors are close

• Integrity of sports is not only about betting
  issues.
• On fraud issues we need to continue to work
  together. (ESSA)
• Returns to sport Betting represents significant
  and increasing additional revenues for the sports
  sector through
• Audiovisual rights (live streaming ...)
• Sponsorship
• PR

6
Risks and advantages of online bookmaking

• Betting has existed for centuries. As in any
  industry there are threats and risks that need to
  be addressed.
• Online fixed odds bookmaking helps to reduce the
  risk of fraud or corruption
• you know your customers.
• you can quickly detect any suspicious activities.
• You can suspend your offer and alert the
  authorities immediately.
• Live betting is as secure as normal betting
• Less attractive odds and low stakes limit make
  fraud unattractive
• Live betting is monitored in real time which
  reinforces the detection of potential
  irregularities.

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Sport And Bookmaking A Question Of Ethics?

• Thank you
• for your attention !