SWsoft Corporate

1
SWSOFT GLOBAL HOSTING SUMMIT 2006
Certified Hosting Partner Update Mike Riolo,
Director of Sales for Hosting Markets
May 30-June 1, 2006
2
SWsoft The Importance of our Partners

• 344 Active Partners
• 3 Elite, 51 Platinum, 290 Gold
• Over 80 of SWsoft business is through partners
• Over 90 of new product features are driven by
  partners
• Direct relationships with the end-users
• A positive extension of our business and products
• Representation for all parts of the world

3
SWsoft Partner Program Levels

• Elite
• Our highest level of strategic relationships with
  established Market Leaders in their respective
  space
• Platinum
• Our mid level partner program
• Providing greater benefits for both parties
• Gold
• Our entry level partner program
• Providing access to SWsoft Channel Account staff

4
SWsoft Gold Partner Level

• Requirements
• Zero or minimal Revenue Commitments
• Partner promotion of SWsoft products
• Certified Hosting Partner Agreement
• Benefits
• Discounted Product Pricing
• Purchase or Lease Pricing
• Premium Phone Email Support
• Blanket Server Permission Forms on file
• 24x7 License Provisioning
• SWsoft Engineer Certification Program

5
SWsoft Platinum Partner Level

• Requirements
• Minimum of 300/month growth commitment
• Multi-year term
• Partner Promotion of SWsoft Products
• Certified Hosting Partner Agreement
• Benefits
• Includes all Gold Partner Level Benefits
• Custom Pricing Plans available
• Dedicated Support Mechanisms
• Access to Product Development teams community
• PR Opportunities
• SWsoft Executive Contact
• Marketing Development Fund

6
SWsoft Elite Partner Level

• Requirements
• Invitation Only
• Offer all SWsoft products
• Market Leader in respective space
• Benefits
• All Benefits of Gold and Platinum Plan
• Highest Strategic Relationship with SWsoft
• Priority feature development
• Sponsored trips to SWsoft offices worldwide

7
SWsoft Partner Benefits Summary

• Flexible Licensing Models
• Co-Marketing Efforts
• Premium Support
• 24x7 License Provisioning
• Access to SWsoft Resources
• Online Partner Pages
• Partner Logos
• Partner Portal
• Partner Listings

8
Online Tools for Partners

• New and Improved Partner Website
• New Enhanced Partner Search

9
Building a Community with our Partners

• News and Updates
• Product Roadmaps
• Exclusive Partner news
• Advanced Access to Betas Releases
• Support Issues
• Priority Support for Partners
• Support Ticket Tracking System
• Forums Knowledge Base
• Online Documentation
• White Papers
• Product Plan Templates
• Special Offers

10
Key Administrator (KA) Features

• Full management of licenses
• Create/upgrade/cancel licenses via Key
  Administrator
• Manage individual and multiple licenses
• Multiple logins for the same account
• Manage lease and purchased licenses through one
  account
• Remote API
• Integration with in-house provisioning systems
• Based on standard technology XML-RPC
• Out-of-the-box solution with HSPc and KA
  integration
• Support of 3rd party licenses through KA
• Dr.Web
• Gene6
• Acronis
• Miva Merchant
• Many more coming up

11
SWsoft How We Support You

• Joint PR
• Partner info directly on our website
• Press Releases
• Advertising
• Events/Seminars
• Industry, Yours, Ours, Others
• Partner Communication
• Added documentation to website
• Communicating product launches
• Advanced roadmaps
• Whitepapers/Tools/Other Product Marketing
• Pre-packaged Content/Demos for Your Website
• What can we do better?

12
QA

• Tim ORourke VP of Strategic Accountstim_at_swsoft
  .com
• Jan-Hendrik Benter Director Internal
  Developmentjb_at_swsoft.com
• Mike Riolo Director of Hosting Sales
  mriolo_at_swsoft.com