Title: How I Sold Linux Desktop
1How I Sold Linux Desktop
to an Apple Guy
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3Linux. Apache. MySQL. PHP. JBOSS. Tomcat.
Hibernate.
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5Business
Engineering
Design
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8Even our life is dominated by programs. We
think, design, write, test, debug, fix, refactor,
and throw. Sometime, we fight with it.
91 Software development is not just about coding
10Mighty Mouse
112 Developing software for machines and human,
are two different problem.
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13Emotion
14My Self. My Friend. My Brother. My Father
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16Linux Target Segments
Information Systems (Kiosk)
Transaction Workers
173 IPod is not just IPod.
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19IPod The Whole Product
20The Whole Product
21Linux The Whole Product
22Nikes Sports Life
23Apples Digital Life
244 Good Design creates Technology, also hides it.
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265 Free is not enough.
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29What you feel is more important, than how much
you pay.
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31Business of Open Source
32Integrated marketing effort for each targeted
segment.
33Create compelling messages and make them feel the
same.
34End of marketing as we know.
35Bloggers are bitch.
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37Hibernate jBPM Portal Cache
38Innovation
39Linux Target Segments
Information Systems (Kiosk)
Transaction Workers
40The Whole Product
41Apples Digital Life
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43Business
Engineering
Design
44www.henryjacob.com henrydjacob_at_gmail.com www.Desi
gnDrivenDevelopment.org