Corporate and other Fundraising

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Corporate and other Fundraising

• George Daly
• Dean, Stern School of Business
• New York University

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The Worlds as Seen by CASE

• Major Gifts
• Corporations
• Planned Giving
• Foundations
• Annual Funds

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The World as Seen by Daly

• Idiosyncratic (negotiated, proposal driven) gifts
• Commodity Gifts (efficiency)
• Gifts in Return for Services Received
• Windfalls
• The Point We should consider gifts not only by
  their source but by the processes that generate
  them.

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Corporate Gifts in the Daly Paradigm

• Annual and Matching Gifts (efficiency)
• Major Gifts (compelling projects, personal
  relationships)
• Proposal Related Gifts (ideas, relationships)
• Gifts for Product (number, quality of graduates
  employed)

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The Generalizations

• Fundraising is a Relationship Business in
  Corporate Fundraising many of those Relationships
  are within the School. Coordination is Key
• Make the Dean Look Good but Dont try to be the
  Dean
• Play the Engagement Card. Repeatedly.
• Develop a Plausible Dream. Believe in it or get
  to an Institution in whose Dream you can Believe
• The Wealthy Consider Themselves Excellent and
  Want to support Excellence

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