Presentation Of Findings From A Statewide Survey

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• Presentation Of Findings From A Statewide Survey
• Of 2002 General Election Voters

January 9-13, 2002
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Methodology

• 600 Likely General Election Voters
• Racine, Wood, Sheboygan counties were
  oversampled, resulting in sample sizes for those
  counties of 155, 148, and 150, respectively
• In examining the sample as a whole, these
  counties were weighted down to reflect their
  actual sizes relative to the total statewide
  electorate
• Interviews Conducted January 9-13, 2002
• Margin Of Error /- 4.0 Overall
• Margin of error for the oversampled counties is
  /-8
• Margin Of Error Higher For Subgroups

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Wisconsinites Are Very Concerned About Tobacco
Use Among Youth
How concerned are you about smoking and other
tobacco use among young people in Wisconsin?
62 very concerned
(darker shadingstronger intensity)
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Two-Thirds Support An Eighty-Five Cent Increase
In The State Tobacco Tax
Wisconsin currently charges a 77-cent tax on each
pack of cigarettes. Would you favor or oppose an
85-cent per pack increase in the state cigarette
tax, with part of the revenue dedicated to
tobacco prevention programs, as part of an
effort to help reduce smoking, particularly among
kids?
57 strongly favor
22 strongly oppose
(darker shadingstronger intensity)
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The Tobacco Tax Increase Receives Overwhelming
Support In Every Region Of The State
Favor/Oppose Tobacco Tax Increase By Media Market
Green Bay/ Appleton
Wausau/ Duluth
Total
Madison
Milwaukee
La Crosse-Eau Claire/ Minneapolis
6
Support For The Tobacco Tax Increase Is Strong
Across Party Lines
Favor/Oppose Tobacco Tax Increase By Party ID
Democrat
Republican
Total
Independent
7
Even Those Who Describe Themselves As
Conservative Republicans Overwhelmingly Favor A
Tobacco Tax Increase
Favor/Oppose Tobacco Tax Increase By
Party/Ideology
Liberal Democrat
Conservative Republican
Total
Mod/Cons Democrat
Lib/Mod Republican
8
Support For The Tax Increase Is Strong Across
Gender
Favor/Oppose Tobacco Tax Increase By Gender
Male
Total
Female
9
Support For A Tobacco Tax Increase Is Very Strong
Among Former Smokers And Non-SmokersNearly A
Third Of Current Smokers Also Favor The Tax
Increase
Favor/Oppose Tobacco Tax Increase By Smoker
Current Smoker (19)
Total
Never Smoked (48)
Former Smoker (34)
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The Generic Vote Is Evenly Split Between
Democrats And Republicans
In the November 2002 general election for State
Legislature, do you plan to vote for a
(darker shadingstronger intensity)
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Supporting A Tobacco Tax Increase Is An Asset To
Both Democratic And Republican Candidates
If you had a choice of two candidates for State
Legislature, which candidate would you vote for
a Democrat who supports the plan to increase the
cigarette tax by 85-cents per pack, with part of
the revenue dedicated to tobacco prevention
programs, because it will help reduce smoking,
particularly among kids
a Republican who supports the plan to increase
the cigarette tax by 85-cents per pack, with part
of the revenue dedicated to tobacco prevention
programs, because it will help reduce smoking,
particularly among kids
a Republican who opposes the plan to increase the
cigarette tax by 85-cents per pack because our
state taxes are already too high
a Democrat who opposes the plan to increase the
cigarette tax by 85-cents per pack because our
state taxes are already too high
(darker shadingstronger intensity)
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Those Who Were Undecided In The Generic Vote Are
Much More Likely To Support A Candidate Who
Favors The Tobacco Tax, Regardless Of The
Candidates Party Affiliation
If you had a choice of two candidates for State
Legislature, which candidate would you vote for
Depends In Generic Vote
Depends In Generic Vote
a Democrat who supports the plan to increase the
cigarette tax by 85-cents per pack, with part of
the revenue dedicated to tobacco prevention
programs, because it will help reduce smoking,
particularly among kids
a Republican who supports the plan to increase
the cigarette tax by 85-cents per pack, with part
of the revenue dedicated to tobacco prevention
programs, because it will help reduce smoking,
particularly among kids
a Republican who opposes the plan to increase the
cigarette tax by 85-cents per pack because our
state taxes are already too high
a Democrat who opposes the plan to increase the
cigarette tax by 85-cents per pack because our
state taxes are already too high
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Voters Most Strongly Favor Dedicating New Tobacco
Tax Revenue To Youth Smoking Prevention
ranked by favor
programs to reduce tobacco use among kids
programs to provide long-term in-home med care
for senior citizens
providing health care for the uninsured
providing smaller class sizes for grades K-3
programs to help adult smokers quit
helping balance the state budget
(darker shadingstronger intensity)
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Voters Overwhelmingly Oppose The State
Legislatures Decision To Use Only Three Percent
Of The Tobacco Settlement Revenue For Tobacco
Prevention Programs
In the last state budget, the Wisconsin legislatur
e dedicated only 3 percent of the tobacco
settlement money to programs to prevent and
reduce tobacco use, especially among kids,
instead of the 25 percent recommended by a
coalition of health groups. Do you favor or
oppose this action by the state legislature?
65 strongly oppose
(darker shadingstronger intensity)