AGSD 302

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AGSD 302

• Agricultural Sales and Service
• Unit V
• Conducting Customer Sales Meeting

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Unit V - Conducting Customer Sales Meeting

• Objectives
• List and explain solutions to the problems of
  communication.
• List goals of communication
• List the goals of a formal sales presentation
• List some common openers for a formal sales
  presentation

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Unit V - Conducting Customer Sales Meeting

• Objectives
• List some proper procedures in the closing of a
  formal sales presentation.

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Unit V - Conducting Customer Sales Meeting

• What is extremely important to sales and the
  conducting of a sales meeting?
• How do you know communication was received?
• What happens during miscommunication?

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Unit V - Conducting Customer Sales Meeting

• What are the five steps of the communication
  process?
• 1. ____________
• 2. ____________
• 3. ____________
• 4. ____________
• 5. ____________

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Unit V - Conducting Customer Sales Meeting

• What are the three common problems of
  communication?
• 1. __________________________
• 2. __________________________
• 3. __________________________

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Unit V - Conducting Customer Sales Meeting

• The common goals of a salesperson during a sales
  call is
• 1. Create ________ of the product.
• 2. Help the prospect develop an understanding of
  the product and what it can do for him or her.

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Unit V - Conducting Customer Sales Meeting

• The common goals of a salesperson during a sales
  call is
• 3. Gain prospects __________ that the product is
  indeed good and will fulfill their needs.
• 4. Cause the prospect to actually _____ the
  product.

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Unit V - Conducting Customer Sales Meeting

• Factors to be considered when planning meetings
• 1. Develop ________ for the meeting.
• 2. Establish a _______ plan for the meeting.
• 3. Develop a ______ for the meeting and use
  visual means to convey the message.

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Factors to be considered when planning meetings

• 4. Choose an appropriate _________ and make sure
  the facility is prepared.
• 5. Determine the proper room ______.
• 6. Develop a good seating __________.
• 7. Use an ice breaker activity.
• 8. Select an emcee that is perceived as having an
  important position.

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Factors to be considered when planning meetings

• 9. Keep the meeting _____ paced.
• 10. Use ________ carefully.
• 11. Introduce company
• 12. Determine the ________ beverage question.
• 13. Choose and work with speakers to ensure they
  understand the objectives of the meeting.

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Factors to be considered when planning meetings

• 14. What is the proper length of the program?
  _____________________
• 15. Follow-up, follow-up, follow-up

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Goals of a formal sales presentation.

• 1. To educate the audience.
• 2. To ________ the audience to agree with your
  thoughts.
• 3. To relax or entertain the audience with
  something ___________.
• 4. To _________ the audience to act on your
  suggestions.

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Preparation for a Formal Sales Presentation

• 1. Allow adequate ________ for research, study
  and reflection.
• 2. Speak only about subjects with which your are
  ______ and _________.
• 3. Use your own personal experiences to make your
  _________.
• 4. Dont write up a ____________ speech.

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Factors to be considered when planning meetings

• 5. Dont ___________.
• 6. Dont tell them _________ you know.
• 7. _________. Be yourself.
• 8. Dont speak if you have nothing to say.

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Other important tidbits

• Keep in mind what you are going to say before you
  say it.
• Use words the listener will understand and relate
  to.
• Be concise and specific.
• Use action words.

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Other important tidbits

• Speak distinctly and slowly.
• Use a good ________.
• Have a good closing thought.
• Make eye contact.
• Wait for answer.
• Hand them information.

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How do I start the presentation?

• What are some common openers?
• 1. Ask a __________.
• 2. Ask them to participate.
• 3. Arouse the prospects curiosity.
• 4. Use ______________.
• 5. Begin with an interesting _________.

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During the Presentation

• Make sure you include these steps.
• 1. Inform the your audience.
• 2. Entertain the audience.
• 3. Thank the prospect.

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Closing the Presentation

• 1. Summarize what you have ______.
• 2. Use a joke or funny ________.
• 3. Close with a quotation or verse.
• 4. Motivate your audience by clearly summing up
  what action they have to take in order to ______
  the rewards about which you have shown them.

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A Few Other Words

• Be appreciative.
• Make the audience feel important.
• Play yourself down
• Unless youre ______, dont apologize.
• Dont preach to the audience.
• Dont criticize the audience.
• ENJOY YOURSELF!!!