Dos and Donts

1
Dos and Donts
Use visuals wisely

• Tips
• Use funny pictures only if they serve a
  purpose

2
Dos and Donts

• Tips
• Use funny pictures only if they serve a
  purpose
• Use visuals to help people make a connection

3
Dos and Donts

• Tips
• Use funny pictures only if they serve a
  purpose
• Funny pics could help people to remember

4
Dos and Donts

• Tips
• Avoid pictures from the generic clipart folder
• Use visuals to help people make a connection

• Use newspaper cuttings to illustrate a point

5
Dos and Donts

• Tips
• Avoid pictures from the generic clipart folder
• Use visuals to help people make a connection
• Use newspaper cuttings to illustrate a point

6
Dos and Donts

• Avoid complex graphics. Pull the data and
  simplify it

• Tips
• Avoid pictures from the generic clipart folder
• Use visuals to help people make a connection
• Use newspaper cuttings to illustrate a point

University of Wisconsin-Madison
7
Dos and Donts
Lets recap 5 things to keep in mind

• Dont dump loads of information
• Take care in choosing display fonts
• Backgrounds should not steal (kill) the show
• Steer clear of the bells and whistles
• Visuals should enhance and not detract

8
Dos and Donts
Examples of slides I use in newsroom training
9
Numeracy workshop
Do the numbers add up?
10
Numeracy workshop
Did you check thepercentages?
NO!The increase is 38 - not 49
11
Numeracy workshop
How do you calculate the percentage change?

• Calculate the difference (new value old value)
  443 - 320 123
• Divide the answer by the old value 123 320
  0.3843
• Then multiply by 100 38,43
• And round and simplify 38

12
Headline writing
Dont slip up with the headline it is one of
the three most important elements on the page
13
Headline writing
Is the headline in good taste?
The readers forced the paper to change the
headline
14
Headline writing
Does the headline make sense?
15
Copy Editing
Accuracy Do the numbers add up?
16
Copy Editing
Or is it www.whitehouse.com?
Check the www Is it www.whitehouse.gov?
17
Basic steps
How to build a basicdesign template
18
Build a basic presentation

• Choose Blank Presentation

• AutoContent WizardPreset themes
• Design TemplatePre-designed slide sets
• Blank Presentation Design your slides from
  scratch

19
Build a basic presentation

• Choose Blank Autolayout

20
Build a basic presentation

• Choose Background from the Format menu.
• Click on the Down Arrow

21
Build a basic presentation

• Select More Colors and choose the navy blue color
  (top right) and click OK.
• Click on the Down Arrow once againand select
  Fill Effects

22
Build a basic presentation

• Click Two Colors (the navy blue color will be
  displayed in Color 1).
• Select Color 2and choose the blue color second
  fromleft at the top.

23
Build a basic presentation

• Go to Variants and select the square bottom, left.

• Click Apply to All.

24
Build a basic presentation

• To draw the line at the top of the slide
  Select the line tool and draw a horizontal line
  at the top of the slide.

• Select the line, right click, and choose Format
  AutoShape.

25
Build a basic presentation

• Select Weight and choose 5 pt . Click OK

26
Build a basic presentation

• Right click, choose Format AutoShape, select
  Size and decrease the width to 85

27
Build a basic presentation

• To insert a graphic Select the Insert menu,
  choose Picture and Clipart

• Choose Academic and right click on the A
  graphic and move it to the top, left corner.

28
Build a basic presentation

• To insert text Select the Insert menu, choose
  Text Box, draw the text box in the desired
  location and type text.Format the text.
• Give the presentation a name and save it as a
  Design Template .
• To use Go to File, New and choose your
  template.

29
Q A?
Dolf Els dels_at_media24.com