Business Plan: Cocktail Sprinter

1
Business Plan Cocktail Sprinter

• Convenient Delivery Service for
• Ingredients for cocktails
• Readymade drinks
• Snacks
• Equipment
• Necessary money 18,500 Euro

2
Market Analysis

• The overall market
• Opening hours
• Few possibilities to get drinks
• Change not expected
• Market Segments
• Market gap
• Special drinks, snacks, equipment for a perfect
  party

3
Market Analysis

• Target market and customers
• Every event
• Munich
• Young and remained young (at least 18 years)
• Spontaneous, want to have fun
• Opinion polls high demand

4
Competitive Analysis

• Gas Stations
• Open 24 hours
• Small offer
• Expensive
• Different delivery services
• Big range of snacks
• Few drinks
• No cocktails

5
Competitive Analysis

• Pubs
• No take away drinks
• Expensive
• All
• Less service
• Higher prices

6
Business Model

• Products
• Online
• Cocktail packages
• Spirits, liqueurs, alcopops
• Wine and Champagne
• Beer
• Beverages and juices
• Snacks
• Equipment

7

• Order processing
• 24 h ordering
• Online form
• Phone (toll free number)
• Delivery Thu Sat 8 p.m. 3 a.m.
• Short term order
• Long term order
• Payment
• Cash on delivery
• Bank transfer

8

• Advantages
• Special service time
• High quality
• Easy to make
• Fast delivery
• Cheap
• Risks
• Wrong opinion regarding to the price
• Disagreement by customers

9
Human Resources

• Organizational Structure

• Personnel planning
• Beginning Key personal
• Additional staff
• On the job training

10
Strategy

• Objective customer satisfaction
• Unique products
• Continuously improved service
• Novel and excellent service
• Customized solutions
• High quality

11
Marketing

• Homepage
• Ads in local newspapers and scene magazines
• Promotion activities

12
Why should YOU invest?

• First in market
• USP
• High demand
• Low risk
• Few fixed and inventory costs
• No expensive equipment
• Low salary costs