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Introduction to the communication studies

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Title: Introduction to the communication studies


1
2
  • Introduction to the communication studies

2
Communication
  • Definition
  • Different forms of communication
  • Why do we communicate
  • Communication models

3
Communicatie
  • An image on communication ?

4
Definition of Communication
  • Communication is the exchange of symbolic
    information between humans who are aware of each
    others direct or mediated presence.
  • This information is transmitted interpreted -
    received on a conscious as well as a
    subconscious level.Frank Oomkes

5
Communication
  • EXCHANGE
  • From one to the other gtAND BACK (Cfr infra)
  • Symbolic information
  • Symbolically referring to something else
  • Eg STOEL
  • (NEXT SLIDE)
  • Information vs communication
  • The literal meaning SMOKE SMOKE
  • Communication the symbolic meaning of
    information
  • SMOKE SIGNAL COMMUNICATION

6
Communication symbolic information
  • -)

What is this?
7
Communication symbolic information
Information vs Communication
8
Communication aware of
  • To be aware of each other

No awareness of the exit-sign NO
communication Writing a letter?Communication
9
Communication
  • Conclusion Communication
  • All verbal or non-verbal behaviour
  • On a conscious or subconscious level

10
Communication
  • On a conscious or subconscious level

No, Im not in love with you
Our communication transmitters can not be
switched off.
11
Communication
  • To be aware of each others direct or mediated
    presence

12
Summary
  • A. Definition of communication
  • Everything is communication
  • A lot is unintentional
  • informatie VS communicatie ( symbolic
    information)
  • Direct or mediated

13
Communicatie
  • B. Forms of communication
  • Interpersonal communication
  • Mass-communication
  • Intrapersonal communication

14
Communicatie - interpersonal
  • Interpersonal communication
  • Between people in the vicinity of our senses
  • Via audio-visual- aids MEDIATED

! Limitations time space size - distance
15
Mass-Communication
  • Masscommunicatie
  • Via medium graffiti, exposition, newspaper, TV,
    books, homepage
  • OR direct speech!
  • The absence of the intention of exclusion
  • Distance in space, time, between sender
    receiver

16
Intrapersonal Communication
  • Intrapersonal communication
  • Internal discourse

17
Why do we communicate
  • C. Why
  • Biologic motives
  • Basic wants needs
  • Food, drinks, sex,

18
Why do we communicate
  • Interpersonal motives
  • dependancy, attention, agression, confirmation of
    the image of the self, dominance, security,
    respect, intimacy love
  • William Schutz (1958)
  • Inclusion is the need to establish identity with
    others. 
  • Control is the need to exercise leadership and
    prove one's abilities.
  • Affection is the need to develop relationships
    with people.

19
Why do we communicate?
  • To order and manage the society
    (Maatschappelijke motieven)
  • Laswell (1948)
  • environmental surveillance
  • Correlation of the different parts of society in
    making a response to the environment
  • Transmission of the social heritage from one
    generation to another

20
Why do we communicate?
21
Communication
  • Two levels of communication
  • HERES JOHNY

22
Model of Communication
  • D. Model of communication
  • Traditional model of communication
  • Refinements of the traditional model of
    communication

23
Model of communication
  • Traditional model

BUT Receiver nor sender is passive
24
Model of Communication
  • Refinement

25
2. Other refinements
  • Message
  • Communication Channels
  • Noise
  • Code - Decode
  • Selection techniques
  • Situation

26
a. Message
Schulz von Thun 1992 Each message consists of
4 messages
  • CONTENT LEVEL
  • 1. Referential level
  • The literal content - the literal meaning
  • CONTEXTUAL level
  • 1. SELF Disclosure level
  • level where one tells something about oneself
  • 2. RELATIONAL level
  • level where one is telling something about the
    relationship between oneself and the other person
    (
  • 3. Appellative level
  • level where one tells the other person what to
    do

27
a. Message
  • Situation a married couple in a car with the
    wife driving and the husband beside her.
  • He says "The traffic light is red."
  • Referential level gt "The traffic light is red"
  • 2. SELF Disclosure level gt might be "I've seen
    the red light and I think I have to tell you
    this," OR another possibility "I wonder why the
    traffic light is red."
  • 3. RELATIONAL level gt can be "I'm in the
    position to tell you these things-- and you have
    to listen carefully,"
  • 4. Appellative level gt can be "Stop!" OR "Tell me
    why this light is red."

we need a context
28
b. Communication channels
  • Vocal Channel
  • Talking listening to each others
  • Visual channel
  • Wacthing television
  • Tactile channel
  • Hugging the one you love

29
c. Noise
  • DeVito 1991
  • physical noise
  • cars screeching, air conditioners humming, a
    speaker's lisp, and sunglasses.
  • Our senses are having trouble to receive the
    message
  • psychological noise
  • closed mindedness
  • biases and prejudices
  • semantic noise
  • jargon, technical, or complex terms
  • gt the receiver fails to grasp the meanings
    intended by the sender
  • Channels ? failure of communication-noise

30
d. Code Decode
  • coderen - decoderen
  • How to code decode abstract feelings like
    love having a different referential framework

31
e. Selection processes
  • Selective transmission sender only sends what he
    finds interesting, good for his own cause,
  • Selective focus you do not read all the
    newspapers, but you select one select some
    articles
  • Selective perception A physical psychological
    necessity!
  • Selective memory (Freuds repression) Ah, when
    I was young, everything was better!
  • Selective acceptance gtsmoking kills, but I dont
    want to accept this logical fact
  • Selective talking to otherswe do not want to be
    a bore, to offend others,

32
e. situation
  • Space
  • How what we talk about, eg Bar, - classroom
  • Conversation partners are you literally- close
    to me?
  • Time
  • Amount of time, what time of day?,
  • Conversation partners
  • What is our relationship
  • Third parties (talking with your girlfriend on
    the sofa or talking with your girlfriend in
    presence of your boss)
  • (Sub)cultural rules
  • Own language, stile behavioural rules
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