Product Redesign

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• Product Redesign

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PRODUCT REDESIGN
Agenda

• Why Product Redesign Now
• What We Want to Accomplish
• Process and Timeline
• Steering Committee
• Workgroups

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PRODUCT REDESIGN
Why Product Redesign Now

• Changing Customer Needs and Capabilities
• Prepare for Future USPS Operating Environment
• Increasing Physical and Electronic Competition

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PRODUCT REDESIGN
What We Want To Accomplish

• Products That Meet Customer Needs
• Products That Reduce Combined USPS and Customer
  Costs
• Products That Fit Future USPS Operations
• Prices That Generate Growth in Volume and
  Contribution

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PRODUCT REDESIGN
Process And Timeline
Year
0 1 2 3
Develop Refine Proposals May 01 - May 02

Cost and Market Rsrch Mar 02 - Sept 02
Prepare Filing Oct 02 - Feb 03
PRC Hearings Mar 03 - Dec 03
Implementation
May 02
May 01
May 04
May 03
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PRODUCT REDESIGN
Process

• Joint USPS/Industry Process Throughout
• Steering Committee Strategic Focus
• Workgoups Develop Refine Proposals
• One Workgroup for Each Major Product
• One or More for Multi-Product Issues
• Implementation Readiness Teams
• Later in the Process, As Needed

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PRODUCT REDESIGN
Joint Steering Committee Industry Members

• Joe Lubenow - MTAC Co-Chair
• Robert OBrien - Time Customer Service
• Laine Ropson - Moore
• Jack Widener - Newsweek
• Anita Pursley - Quebecor World
• Clarence Banks - RR Donnelley
• Pierce Myers - PSA
• Robert Lindsay - MPI Services

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PRODUCT REDESIGN
Joint Steering Committee - USPS Members

• Anita Bizzotto
• Nick Barranca
• Don OHara

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PRODUCT REDESIGN
Steering Committee Operating Principle

• Provide a Process that Allows All USPS and
  Customers Views to be Considered Equally and
  Fairly

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PRODUCT REDESIGN
Steering Committee Overall Goals

• Flexible Cost-Based Presort, Preparation and
  Entry
• Define Additional Worksharing Opportunities
• Improve USPS Value (Price and Service) to
  Customers
• Incentivize Mailing Practices Which Drive Costs
  Out of the Total System

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PRODUCT REDESIGN
Workgroup Co-Chairs - Industry/USPS

• First-Class - Mury Salls / Marty Emery
• Periodicals - Val Scansaroli / Rich Arvonio
• Standard - Anita Pursley / Linda Kingsley
• Parcels - BPM - Charley Howard / Susan Dow
• Parcels - Lloyd Karls / Jim Cochrane
• Addressing - Joe Lubenow / Wayne Orbke

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PRODUCT REDESIGN
Workgroups Structure

• Industry/USPS Members
• All Segments of Industry Represented
• Mail Intensive Customers and Moderate Users
• Meetings Monthly or Semi-Monthly as Needed

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PRODUCT REDESIGN
Workgroups Calendar

• Aggressive Timeline
• 12/01 - 4/02 - Develop Ideas and Proposals
• 3/02 - Research on Initial Proposals
• 4/02 - Research on Workgroup Proposals

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PRODUCT REDESIGN
Workgroups Calendar

• First Workgroup Meetings
• November 29, 2001
• Crystal City Marriott
• 1999 Jefferson Davis Hwy
• Arlington, VA
• 10 AM - 3 PM

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PRODUCT REDESIGN
Workgroups - Calendar

• First Workgroup Meetings
• November 29, 2001
• Crystal City Marriott
• 1999 Jefferson Davis Hwy
• Arlington, VA
• 10 AM - 3 PM

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PRODUCT REDESIGN
Your Input Requested

• Let Us Hear From You
• Don OHara
• 1735 N. Lynn St. Rm 2043
• Arlington, VA 22209-6028
• 703-292-3840
• dohara1_at_email.usps.com