CASE ANALYSIS

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CASE ANALYSIS
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• Group Case Submission 1 (20 of Final Grade)
• Case Well Paid Receptionist
• Due Date Session 9
• Length
• 8 typewritten, double-spaced pages, (2000 words),
  excluding Exhibits.
• A maximum of 5 one-page Exhibits
• Assignment Assuming the role of, a consultant
  to, analyze the case, consider alternatives for
  action and recommend what should be done.
• Peer Ratings A peer rating system may be made
  available to all teams.

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FORMAT FOR WRITTEN CASE ANALYSIS BU. 604
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ESSAY FORMAT
I.    Executive Summary (Maximum 1 page
double-spaced.) (/5) One to two paragraphs in
length          On cover page of your report,
with name, ID, SECTION, and due date.         
Briefly identify major problem(s) facing the key
person(s).         Summarize recommended plan
of action
Your exec. summary is the key selling feature
for your report. Busy executives may not read any
further than the summary. Write it last.
Emphasize clarity, brevity and persuasiveness.
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SENTENCE FORMAT

• II. Statement of the problem
• (approximately 1-2 pages)
• (/5)
• MAIN PROBLEM CONCEPTUAL
• SECONDARY PROBLEMS
• IMMEDIATE PROBLEM (IF ANY)
•         
• Imagine you have the undivided attention of the
  decision-maker as you wait for an elevator. You
  have only one minute to convince him or her you
  have a handle on this situation. Phrase the
  problem/cause in the most succinct and compelling
  way possible.

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• III. Analysis of the causes of the problem
• (approximately 3 pages)
• (/40)
• Provide a detailed analysis of the causes of the
  problems identified above, using theories and
  models from the text and readings.
• Do not summarize or repeat the case. Assume the
  reader is completely familiar with the case.
• Support conclusions and/or assumptions with
  reference to text, readings or key points in the
  case.
• Theoretical material should link theory to case
  issues and should convince the decision-maker of
  the validity of your analysis.

ESSAY FORMAT
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POINT/SENTENCE FORM

•         IV. Decision criteria and alternate
  solutions
• (approximately 2 pages)
• (/20)
• Identify criteria against which you will evaluate
  solutions.
• Include two or three alternate solutions.
• Evaluate all solutions against identified
  criteria. (Pros and Cons PHRASE FORMAT)
• Decision criteria should reflect the top
  priorities of the organization in this particular
  case (e.g. improve quality boost productivity
  cost less than x can be implemented in y
  months)

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ESSAY FORMAT

• V. Recommended solution, justification and
  implementation (approximately 3 pages).
• (/20)
• Solution and implementation should fit with
  problems and criteria identified above.
• Identify what should be done, when, how and by
  whom, to implement your recommended solution.
• Include a statement of downside risk and a
  contingency plan to address potential
  difficulties.
• State briefly and convincingly the best
  justification for your recommended course of
  action. Implementation should be detailed and
  realistic.

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• Format
• (/10)
• Your case analysis should
• Include the sections listed in the outline
• Be double spaced and pages should be numbered
• Have 1 margins top, bottom, left and right
• Use 12 point font size
• Be free of spelling errors
• Use an established referencing system. (APA)
• A business report-like a resumé. It should
  contain NO mistakes of grammar, spelling or
  punctuation. Anything less than professional
  quality demonstrates lack of attention to detail
  and will reduce your overall grade.