FORMAS International Markets LLC

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• FORMAS International Markets LLC
• Providing expert advice and execution services to
  information businesses wishing to grow in
  international markets
• Global experience Latin American specialization

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FORMAS International Markets - Consulting Services

• Market Research and Potential Analysis
• Business Plan Production
• Product Requirements Definition
• Marketing Strategies
• Partnering Opportunities
• Acquisition Planning

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FORMAS International Markets - Execution Services

• Outsourced Sales and Customer Support
• Customer Relationship Management
• Marketing Communications
• Content Acquisition
• Alliances Management
• Temporary and Project Management
• Acquisition Integration

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FORMAS International Markets Our Clients

• Producers of professional information services
  and associated technologies
• Business Information Services
• Financial Information and Market Data Providers
• Research and Analysis Services
• Academic Information Providers
• News Organizations and Distributors
• Financial Risk Management Solutions
• Financial and Trading Technology

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FORMAS International Markets The Advantage

• Time- and resource-constrained companies will use
  FORMAS to balance risk and reward in
  international business
• Align expenditure with growth, minimizing
  fixed costs in volatile markets
• Build an effective, low-cost, face-to-face
  sales presence in emerging markets
• Allow your key executives to focus on core
  markets and corporate objectives
• Build a truly global business to match the
  expectations of global customers
• Use FORMAS on-the-ground experience and
  ready-made business networks
• Speak the language of your international
  customers, partners and suppliers

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FORMAS International Markets Management

• Robert McWilliams
• A 16 year global record at Reuters
• Managed Reuters Brazil, marketing for the Andean
  countries, and financial data production units
  for emerging markets
• In Asia, led technology marketing for Reuters
  Japan, and major market data programs (based in
  Hong Kong)
• Content commentary research contributor to
  Shore Communications
• Fluent Spanish and Portuguese
• BA Modern History, Oxford University

• Simon Barrell
• A 16 year record at Reuters, including a decade
  in Latin America
• Vice President of Marketing for Latin America,
  earlier Marketing Director for the
  Spanish-speaking countries (based in Buenos Aires
  and New York)
• Country Manager, Peru Marketing Executive, Chile
  (based in Lima and Santiago respectively).
• Fluent Spanish and French
• BA Business Studies, Bristol Polytechnic.
  Studying MSc at New York University (Direct
  Interactive Marketing)